Revcontent allows advertisers to pass back custom variables including content id, boost id, widget id and channel name. If you wish to utilize these custom variables, you will need to define custom dimensions within your third-party tracking program.
 
 Custom variables settings:
 
 Keep in mind both {} and <> work for variable tracking
 
{widget_id} - unique numerical identifier (subID) of ad placement where click came from.

{content_id} - numerical identifier of content within a Revcontent Boost

{boost_id} - numerical identifier of Revcontent Boost

{adv_targets} - identifies Interest, Brand, or Topic where click came from.

{site_name} - domain name where the click came from.

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