Bid by widget is a tool that grants you complete control ensuring you are able to achieve the best ROI for your campaigns. This tool is also closely linked with our Distribution logic.
All new campaigns will start off with our distribution logic applied to all available widgets. The way our distribution works is that it limits you to <10% of a widget's volume until you manually adjust the widget level bid indicating you want more volume from that source. Once you do that it will scale up over a few days. This allows you to test the network slowly, hone in on what is working at the CPC that backs out for you.
If you notice a specific widget or set of widgets is performing better than others, and you want additional inventory, you are now able to adjust the bid amount for those widgets individually, instead of across an entire topic. Additionally, if you have a widget or set of widgets that aren’t performing as well, you are able to lower the bid for those widgets to keep your content from appearing unless it is at a CPC that works for your goals.
Step 1 - Navigate to the 'Campaign Boosts' section of the UI
Step 2 - Select the boost you wish to update bids/targeting for
Please note: You can skip step three by selecting the option on the right in the above screenshot.
Step 3 - Click the 'Widget Targeting' tab
Step 4 - Select the widgets that you want to adjust the bid for
You can update an individual:
Or you can do so through our mass tool. Simply check all widgets you would like to update and then adjust the bid at the top of box that appears at the top of the page:
Step 5 - Remember to hit the checkbox to save your changes.
Step 6 - You can also do a mass upload via CSV
For more help on how to setup and use the CSV upload please Click Here.