Boost Name: You will want to name your boost clearly so it is easy to find each campaign once you have multiple campaigns running. We recommend you use the following naming format: Geo - Vertical - Device – Optional (used if you have further narrowing or want to make note of something unique).
As an example: US - Skin - Mob – iOS
Bid Amount: This is the starting bid you will use across all targets in our network. Bid amount should be determined based on your Geo, Device, and Vertical. Once you campaign has been created you can easily adjust this at the topic or widget level granting you greater control of your campaigns spend and ROI. Greater detail regarding these options can be found here and here.
Budget: This is where you set your campaigns daily spend. The minimum daily budget for boosts is $100 per day. When you reach your daily budget your Boost will no longer serve on the network.
Unlimited Budget: Please note that if you do not have an unlimited budget and the necessary funds in your account, choosing this option will severely hinder your campaigns performance and may lead to over and under spends.
Pacing: This option is only available for campaigns with a daily budget. Pacing is designed to give you control over how your campaigns daily budget is spend.
- On - Spend will be evenly distributed throughout the day.
- Off - Campaigns budget will spend as quickly as possible.
Optimize For: Our system does not automatically optimize your content or targeting. This option is how your content will track inside of our system so you can see where you are performing well to optimize.
- Engagement - This option is when article engagement is the metric you are measuring.
- CPA ROI – Allows you to build out a conversion pixel(s) to place inside of your funnel to track when a conversion occurs. For more information regarding this please click here
Brand Logo: Revcontent automatically detects a brand logo using your creative destination URL favicon. Alternatively, if you do not have a favicon or you would prefer, upload your own brand image to be used in conjunction with you content on widgets with Brand Logo enabled on them.