Headline Style & Language Guide

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Headline and Image Requirements

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Personal Information

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Weight Loss Claims

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Counterfeit Goods

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False Testimonials and Before & After Images

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Billing: Affirmative Consent

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False Limited Time and Supply Claims

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Creative Assets

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False Comments (Advertorial Themed Landing Pages)

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Disclosures (Advertorial Themed Landing Pages)

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False Geo-Targeting Claims

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Education Products and Services

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Billing

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Trade Sanctions and Restricted Parties

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Third Party Trial Offers

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Financial Services

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Health (Non-Weight Loss)

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References to Studies and/or Laboratory Testing

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Misleading Links (Advertorial Themed Landing Pages)

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News Elements (Advertorial Themed Landing Pages)

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Use of the Word Consumer (Advertorial Themed Landing Pages)

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Trademarks, Service Marks and the Intellectual Property of Others

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Surveys, Incentivized Traffic and Free Offers

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Provide Unique Content

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Grotesque/Graphic/Disturbing Imagery

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Cloaking

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Copyright

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Fake News Complaints

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Claims

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Disclosure Best Practices

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Children

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Nudity, Pornography & Adult Content

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Sale of Items or Services that are Available for Free

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Unapproved Pharmaceuticals and Supplements

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Misleading and Deceptive Practices

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SMS Text Traffic

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Phishing

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Malware

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Weapons

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Violence and Hate

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Manual Content Submission

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Grammar and Spelling

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Illegal Hacking

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Illegal Drugs

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Fake Documents

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Fireworks

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Counterfeit Goods

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User Generated Content

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Fake News

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Advertising Disclosures

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