Attributes enable you to capture insights into your customers.


This feature is only available on our Growing Business Plan


  • Log in to Dash

  • Navigate to Collection

  • Click on Collector Page

  • Select Company Reviews or Product Reviews tab

Add Attributes by clicking on types of attributes

There are different types of reviewer attributes:

  • Choice: Customers can select single attribute from multiple options.

  • Centered Select : Great for measuring deviation from standard.

  • Multiple Choice: Customers can select multiple attributes from multiple options.

  • Text: Add/edit additional free text questions.

  • Yes / No : Customers must select a single option.


Customers can select a single attribute from multiple options, these are great for when you'd like to capture a single, specific insight, most commonly, a customer insight.

Eg: My height, My Age, My Weight

Eg: Personal Use, Gift

Multiple Choice

Multiple Choice attributes are best to be used for additional questions for products or services

Centered Select

Great for capturing insights about product dimensions where there is an existing standard and you are interested in measuring deviation from this standard.

Yes / No

Allows customers to answer customers with a simple Yes or No option.

Free Text

Allows you to ask reviewer questions where they can answer a detailed reply.

Required Questions -

There is also the option to make Customer Attributes, Product Attributes & Company Questions a Required Question in the Collector Settings.

You can either make all questions required/optional, or only some of the questions.

Don't show customers answers on widgets -

You will also have the option to show/hide the customer's attribute answers from showing on the Product Reviews Widget.

You would need to make sure you are using the below code to show the attribute answers on the Product Reviews Widget.

enable_attributes: true,

Enable Filtering on widgets -

This option allows you to add the attributes to the Sort filters, meaning your customers can easily filter by the chosen attribute questions.

Example below -

You would also need to set the below code to true in the Product Reviews Widget

enable_attributes_filters: true,

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