A call to action is a way to let your audience know which next step they should make. Most of the time, creators tell their audience to subscribe, like, and leave a comment. But, why should they do it? What’s the biggest reason to subscribe to your channel? Why should they watch another video from your channel?
Calls to action are important. But, they will be even more powerful if you give a compelling reason to take action (i.e. a fitness channel may want to encourage their viewers to subscribe so they can continue their fitness journey).