Step 1 - Log in
Log in to your Meta Ads Manager platform and click on Campaigns from the left side menu. This will load a screen with all of your campaigns listed on a table.
Step 2 - Choose a Campaign & Ad Set
Click on any of your campaigns which will open a screen with all of your ad sets. From there click on an ad set which will open a screen with the ads associated with that ad set.
Step 3 - Choose an Ad
Click to edit any of your ads which is shown by a pencil icon when hovered over the ad. You will be directed to the edit screen of the ad.
Step 4 - Change URL Parameters
Scroll down to the Tracking part of the edit screen. There you will see a section titled "URL Parameters (Optional)".
Parameters are now being inputted as key-value pairs on Meta. Add the following pairs:
utm_source - facebook
utm_medium - paid
utm_campaign - {{campaign.name}}
utm_term - {{adset.name}}
utm_content - {{ad.name}}
mtm_cid - {{campaign.id}}:{{adset.id}}:{{ad.id}}
Step 5 - Save & Repeat
Hit save and this ad is now compatible with Roasberry's tracking!
Repeat this process for all the ads you wish to be tracked by Roasberry.