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After-Hours AI Impact & ROI Calculator Overview

This calculator helps agencies and businesses estimate the financial impact of using AI to handle after-hours leads

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Written by Support
Updated over 2 weeks ago

After-Hours AI Impact & ROI Calculator Overview

This calculator helps agencies and businesses estimate the financial impact of using AI to handle after-hours leads, compared to relying solely on human staff. It shows how much revenue you're potentially losing by missing after-hours inquiries, and how much you could save and earn by switching to an AI solution.

How to Use It

Users just need to fill out the User Inputs on the left side of the spreadsheet:

  • Total number of leads per week – The average number of leads your business receives each week.

  • Percentage of leads that come after-hours – Estimate how many of those leads come in when your staff is unavailable.

  • Average revenue per customer – What each converted lead typically brings in.

  • Current conversion rate % – Your current lead-to-customer conversion rate.

  • Hourly wage of staff – How much you pay employees who handle leads.

  • Lead handling efficiency – A qualitative measure (used for context).

What It Calculates

The calculator takes your inputs and generates:

  • Estimated number of after-hours leads

  • Number of those leads currently lost due to unavailability

  • Projected increase in conversions using AI (with a new conversion rate)

  • Additional monthly revenue from capturing these lost leads

  • Monthly staff costs versus estimated AI costs

  • Total monthly savings

  • Overall monthly financial impact (savings + new revenue)


Why It Matters

This tool shows the real cost of missed after-hours leads and makes a compelling case for implementing an AI solution. It compares human staff costs to AI costs, demonstrating potential ROI, increased revenue, and reduced overhead.

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