After-Hours AI Impact & ROI Calculator Overview
This calculator helps agencies and businesses estimate the financial impact of using AI to handle after-hours leads, compared to relying solely on human staff. It shows how much revenue you're potentially losing by missing after-hours inquiries, and how much you could save and earn by switching to an AI solution.
How to Use It
Users just need to fill out the User Inputs on the left side of the spreadsheet:
Total number of leads per week – The average number of leads your business receives each week.
Percentage of leads that come after-hours – Estimate how many of those leads come in when your staff is unavailable.
Average revenue per customer – What each converted lead typically brings in.
Current conversion rate % – Your current lead-to-customer conversion rate.
Hourly wage of staff – How much you pay employees who handle leads.
Lead handling efficiency – A qualitative measure (used for context).
What It Calculates
The calculator takes your inputs and generates:
Estimated number of after-hours leads
Number of those leads currently lost due to unavailability
Projected increase in conversions using AI (with a new conversion rate)
Additional monthly revenue from capturing these lost leads
Monthly staff costs versus estimated AI costs
Total monthly savings
Overall monthly financial impact (savings + new revenue)
Why It Matters
This tool shows the real cost of missed after-hours leads and makes a compelling case for implementing an AI solution. It compares human staff costs to AI costs, demonstrating potential ROI, increased revenue, and reduced overhead.