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Social Media Tool | Image and Video Requirements

Specific requirements in order to post in our Social Media Tool

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Written by Support
Updated over 3 years ago

Social Media Tool | Image and Video Requirements

Our Social Media Tool can help you post to all of your most important social media accounts. These do, however, have specific requirements in order to post.

Image Requirements

Social Marketing supports the following image types: PNG, JPEG, or GIF.

Recommended size: If posting to multiple social networks, we recommend square images (1:1)

Social network

Dimensions

Maximum File Size

Notes

Facebook

Recommended:

1200 x 1200 px (square image | 1:1)

1,080 x 1,350 px (vertical image | 16:9)

Minimum:

600 x 315 px

Note: Facebook generally scales well with all image dimensions

4 MB

For PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Facebook

  • Social Marketing supports 10 images per post for Facebook

  • When uploading multiple images, Facebook will arrange your images to match the first one uploaded.

    For best results, we recommended using consistent image sizes when possible.

Instagram

Recommended:

1,080 x 1,080 px (square | 1:1)

1,080 x 608 px (landscape | 1.91:1)

1,080 x 1,350 px (portrait | 16:9)

Minimum:

640 x 640 px (square | 1:1)

30 MB

For PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Instagram

  • Social Marketing supports 1 image per post for Instagram

Google My Business

Recommended:

720 x 720 px (square | 1:1)

Minimum:

250 x 250 px (square | 1:1)

5 MB

Cannot be less than 10 KB

  • Social Marketing supports 1 image per post for Google My Business

  • The photo should be in focus and well-lit. It should have no significant alterations or excessive use of filters. In other words, the image should represent reality.

Twitter

Recommended:

1,200 x 675 px (landscape | 16:9)

Minimum:

600 x 335 px (landscape | 1.79:1)

5 MB (PNG, JPEG) | 15 MB (GIF)

  • Social Marketing supports 4 images per post for Twitter

  • GIFs have additional requirements for Twitter. To ensure your post is successful, try matching the following constraints:

    • Resolution: <= 1,280 x 1,080 px

    • Number of frames: <= 350

    • Number of pixels: (width * height * number of frames) <= 300 million

    • Looping: GIFs that do not loop will be uploaded as still images

LinkedIn

Recommended:

1,200 x 627 px (landscape | 1.91:1)

Minimum:

At least 200 px wide

10 MB

  • Social Marketing supports 9 images per post for LinkedIn

Video Requirements

Social Marketing supports the following video formats: MP4, MOV.

Social Network

Dimensions

Bitrate

Maximum File Size

Length

Facebook

--

--

10 GB

4 hours

Instagram

N/A*

5 Mbps

1GB

60 seconds

Twitter

N/A*

--

1GB

60 seconds

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