We’re enhancing the metrics within Advertising Intelligence so you and your clients can gain more helpful insights into the performance of your campaigns.

You can now view the following:

With these new changes, you can view more granular metrics that are specific to the ad platform (Facebook Ads, Google Ads, Local Ads). Previously, you could only see the metrics that were shared between all the platforms.

You can also view detailed breakdowns showing exactly where your Conversions are coming from, and you can more easily understand overview metrics with detailed definitions. We’ve provided clarity and transparency to take the guesswork out of your reporting.

Within Advertising Intelligence, you’ll see the option to See campaigns beside Facebook Ads and Google Ads (if they are connected). Clicking this will show metrics for each of your campaigns within the selected platform. To customize the metrics shown in this table, click the Columns button.

The new tooltips will display when hovering over the name of the metric or value.

All Partners have access to this feature.