A strong SEO strategy is vital for any business looking to compete online. The main objective of SEO is to increase a website's traffic and ultimately its conversion rate. This is accomplished by ranking high in the search results for keywords related to the business. The SEO strategy's mission is to optimize the website's content so that search engines find the business more relevant and authoritative than their competitors.

This is why it's vital that your clients understand how they appear in local search results and how a majority of their online information affects their search ranking. Online Presence Report can be a great tool in helping them visualize this as it shows exactly how the business ranks within Google Search.

This section displays exactly how your prospect's business appears within Google's search results. This helps them to visualize how they appear for any new customers with no prior search history. This section is broken up into two separate parts.

Google Map: This displays their rank within an 800-meter radius around the business's location. Each hotspot is clickable and shows how they rank within that hotspot compared to local competitors for the selected keyword.

Search Results: This showcases the top three search results for the selected hotspot, and where the prospect appears. If they don't appear within the top three results, they'll appear just below with their search ranking. They'll also be able to see whether their Google My Business profile is claimed or not, which can affect how they rank within these results.

NOTE: The keyword that is chosen is pulled from their Google My Business account if it's claimed, and if it's not claimed then it uses the prospects business category. This keyword can also be changed in the Online Presence Reports customization settings found when editing the report in Marketing Portal.

Organic Keyword Performance measures your prospects against their competition when it comes to the number of keywords they rank for organically. The higher the value per click, the more optimized your prospects' keywords are.

This data is pulled from Spyfu for businesses in the United States and SEMrush for any international business.

Keywords: This number shows how many organic keywords your prospect shows up for within the top 50 results of Google. So while they may show up for more than this number of keywords, if they appear within the 50+ results, those keywords won't be counted.

Clicks: This measures how many times those keywords have led to a user clicking on and visiting your prospect's website from Google Search.

Value: This shows how much your prospect would have to spend monthly in paid ads for those same keywords to receive the same amount of clicks they're getting organically.

Value per click: Value per click = Value / Clicks. This is the value of each organic click your prospect receives.

Organic Keyword Ranking displays up to 5 of the top keywords your prospect currently ranks for. This gives the prospect a good idea of how Google views their website based on its content.

This data is pulled from Spyfu for businesses in the United States and SEMrush for any international business.

Keywords: These are the keywords and phrases that customers would be searching for to find your prospects' business on Google. These are determined by reviewing the content on their website.

Competitiveness: This measures how difficult it is to appear in the top Google Search results for that specific keyword. The more full the bar, the harder it is to rank for that keyword.

Rank: This displays the position your prospect ranks within Google's Search results. The closer to 1 they are, the better they're doing in optimizing for that specific keyword.

Local Searches: This is the estimated number of clicks your prospect gets monthly within their country for that keyword.

Global Searches: This is the estimated number of searches per month across Google for that keyword.
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NOTE: It's important to note that this data is based on the content of your prospect's website. If these keywords don't match up with their business or industry, then that means that work is required to optimize their website content so that they rank for keywords more related to their area of expertise.