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SEO Features Work Terms Definitions

Description of the definitions of SEO Terms

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Written by Support
Updated over 3 years ago

SEO Features Work Definitions

  • Pre-Audit

    A Pre-audit was conducted to gauge your website's SEO presence. The information collected will help us create an even more personalized and effective SEO strategy for your website.

  • Keyword Research

    Extensive research, as well as a 4-stage testing process, was conducted to find the best keywords for you. This process has a proven record of producing keywords that perform extremely well in Google rankings.

  • Website Bookmarking

    Your business information was submitted to a bookmarking site. This will help build your website's authority.

  • Classified Business Listings

    Your business information was published on a local classified website, creating a powerful new avenue to attract customers in your area who are ready to buy.

  • Article Engagement

    A comment was posted for your business on a website or blog relevant to your industry. This places your business into conversations that expand your brand and online presence.

  • What should I expect after I make a sale?

    We will reach out to you within about 48 hours of the order form submission. We will reach out after performing some research on the client and provide our recommendations on target keywords and pages.

    We will send you an email to confirm the keywords for the campaign.


    Once you give us the ok, we'll launch the campaign and reach out through email monthly with updates on progress and any needed changes to help with performance.

  • Onsite Recommendation

    Your target pages were reviewed. We compiled a list of required updates that will make those pages relevant for your main keywords. This is one of the most important steps to boost your rankings.

  • Onsite Content Change

    On-page elements were updated with proper formatting on your website (tags, descriptions, etc.), ensuring your site is fully optimized for search engine success.

  • Google Search Console Creation & Installation

    Google Search Console was installed on your website. It will detect any errors that may occur there. It also provides data that helps your SEO Success Team ensure that your site meets Google's standards.

  • Robots.txt Creation & Implementation

    A robots.txt file was created and installed into the backend of your website. This will ensure Google receives proper directions on how to index your site.

  • XML Sitemap Creation & Implementation

    An XML sitemap was created and installed on your site. It details all pages on your website and helps Google recognize the new content you put up so it can be displayed in search engine results pages (SERPs).

  • Google Analytics Creation & Implementation

    Google Analytics was installed on your website, giving us access to web traffic and other new data. This will give you a clearer view of your ROI and provide insights to help boost your site's performance even more.

  • Schema Tag Implementation

    A schema tag was placed in your website's code to make sure critical information like reviews, address, etc., appear prominently on search engine results pages. This can improve rankings and click-through rates.

  • Canonical Tag Implementation

    Identical pages that can impede rankings were found on your site. To correct the problem, we installed a canonical tag on the page we want Google to index.

  • Google Maps Integration

    Google Maps was integrated into your website. Your map can include location markers and contact information to help potential customers find your business location.

  • Video/Image Implementation

    A select video or image was placed on your website. It should help increase on-page engagement and can help get you ranking for image and video searches.

  • Google Local Business Citation

    Your Google My Business profile has been created, claimed, or optimized, giving it the best chance to stand out and rank in the local maps. This sends a positive signal to Google that you care about your business. It is also used as the basis for other citations submissions or subscriptions.

  • Local Business Citation Subscription

    Business Citations were created. This sends a signal to Google that your business is prominent on the Web and can be trusted to rank in local searches and map results.

  • SEO Onboarding

    A notification has been submitted to conduct an onboarding call with the primary contact at your business. This call will include a discussion of your strategy, keywords, account setup.

  • 301 Redirect Mapping & Implementation

    An older, less active page on your website was identified, and a redirect to a newer, more updated page was installed. This will improve user experience on your site without losing the SEO value of the older page.

  • Menu Edits

    An update was made to your website's navigation menu that will shorten the path Google bots take as they index your site. The easier your site is to index, the more likely Google is to recommend it.

  • Insert Nofollow Tags into Onsite Links

    A "nofollow" tag was added to one of the links on your website. This will help build and maintain your site's authority by ensuring that your outbound links are not leaking authority.

  • Site Speed Optimization

    An SEO specialist performed site speed optimization work on your website, removing the roadblocks that prevent optimal speeds. Google prefers faster sites, so this should contribute to better rankings.

  • Standard Onsite Copy Creation

    Copy was created for your website. It will strengthen your keyword relevancy and help establish you as an authority in your industry.

  • Custom Blog Publication

    A one-of-a-kind, custom blog was created and published on a website relevant to your industry. This can help position you as a thought leader and a solution for potential customers.

  • Link Detox Audit

    An audit was conducted to find toxic links on your website. Link quality plays a big role in rankings, so any toxic links we may have found were marked for deletion.

  • Monthly Campaign Update

    A monthly phone consultation was completed by a member of your SEO Success Team. The primary contact at your business was provided an overview of the work we have done on your behalf over the last month.

  • Aged Article Inclusion

    We crawl the web to find relevant articles that have been published within the last few months to a few years. We then work with the site owner to get your business mentioned in the article[s] with a link back to your website.

    This will increase your authority online and should bring more ready-to-buy prospects to your site.

  • Onsite Broken Link Repair

    A broken link was repaired on your website. This will prevent your site from falling in the rankings due to too many broken links.

  • Standard Onsite Blog Post

    A standard blog post (600 words minimum) was written by an experienced writer on your SEO team. It should help bring in an online following that can convert to sales.

  • Standard Infographic Creation and Syndication

    An infographic was created for you and shared to 10 infographic directories. This will help bring in a bigger audience for your business and diversify your content (an important factor in Google rankings).

  • Custom Article Publication

    An article was posted for your business in an online publication relevant to your industry. It helps show Google that you're a trusted source people are talking about.

  • Offsite Content Marketing

    Content was written and posted in your name to a relevant industry site. This references your business and website, showing Google that you're a trusted source people are talking about.

  • Standard Link Removal

    A toxic link was removed from your website. This will help establish your site's legitimacy and increase your rankings. We will attempt to remove up to 700 of these.

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