A formal onboarding call could happen if necessary; most of the information needed to launch the campaign is collected in the Sales Funnels Questionnaire. An email will be sent to gain access to the Base Camp Project Management Platform. You will be assigned a project manager who will help you throughout the whole process.

If you haven't filled out the Sales Funnel Questionnaire, please click here to fill out the Sales Funnel Questionnaire.

Step #2 Funnel Framework
We will create the funnel/campaign framework so everyone involved has a clear "visual" and a "diagram" of what the campaign will look like, all the moving parts, and what assets we need copywriting developed for. We normally provide this via PDF and a Loom Video.

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​Step #3 Create the Copywriting
We need to clearly have defined buyer personas/avatars created and be super clear about the objective of the funnel stages.

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​Step #4 Create the Page WireFrames & Other Creatives

After the copywriting has been approved we then produce the creative (graphics/videos/images) that need to go into the automated funnels. This step also includes landing page wireframes so all parties can see what the pages will look like before being handed over to the developer and email layouts so all branding is tight and consistent throughout.

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​Step #5 Funnel Builders & Automation
At this step of the process, our funnel builders come in and build out any Funnel landing pages and email templates that were approved at Step 3. At the same time, the backend automation of the Funnel Framework will be in process, such as setting up tags, segmenting lists, adding timers, workflows, and such inside your automation tool...

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​Step #6 Test & Launch
When everything in step 5 is completed, we then test everything before we add the contacts into the funnel stages and launch the campaigns.
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​Step #6 Funnel Optimization
Optimization occurs as we see the data and results come in from Funnel Analytics. We recommend 3 months of optimization for any funnel/campaign launch. Please allow $95/mo for a Funnel Optimization Tool we use to optimize your funnels at this step.
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