How to make Instagram a Business or Professional Account?
If your Instagram Social Marketing posts are failing with error "user is not an Instagram business" , these steps will help you make it a Business or Professional Account
Log in to the Instagram mobile app
Go to your Profile
Click on the 3 horizontal lines at the top right-hand corner of your profile page
Click Settings at the bottom of the new page
Click on Accounts
Click on "Switch to Professional Account"
Re-Launch Social Marketing for the account
Retry any failed posts