Social Tool users are now able to post on Instagram Reels. Reels are fantastic for brand awareness as a business's videos will then appear on the "Explore" and "Reels" tabs to Instagram users who may not have found their content otherwise.
Here's how to get started with Instagram Reels in Social Tool.
Navigate to Social Tool either through the Executive Report in the Accounts section or as a user logged in to Business App > Social Tool.
Click to compose a post.
Ensure Instagram is selected as a channel.
Type your post content. Select the media type as "vertical videos". (Note: Once a video is selected, the "Post as a Reel on Instagram" option will appear.)
Click on "Post Now", or you can schedule for a later date.
Once your post has been published, you can see the Reels icon for Instagram under My Posts > Recent Posts.
Additional Information
Once a video is posted as a Reel once, Social Tool will post all videos on Instagram as Reels going forward. (This is how Instagram works when posting natively as well.)
Instagram Reels are designed to be viewed vertically, full-screen. When planning your video, there are Instagram Reels Specs to be aware of: Aspect Ratio 4:5 (1,080 pixels x 1,350 pixels).
Instagram limits users to capture and upload videos under 15 seconds in the Reels tab in mobile view. Longer videos will be seen in the profile view under "Feed".
As of right now, there is no way to directly post to Facebook as Reels via Social Tool. However, a workaround is to allow "post to Facebook" when a business posts to Instagram. This setting is found in Instagram.
This feature is currently available to all Partners.