Ad Intel: Customizable Settings and Key Metrics available in overview.
What is it?
Now users can customize and display key metrics when viewing the overview stats card. Stats like CTR, Lost Impressions, and others can be selected to appear as key metrics so Partners can present information that is relevant to their clients.
Why is this important?
Partners can now tell the story that best serves their clients using analytics, be it the return on investment on an ad campaign or overall impact of a social strategy, by customizing the types of stats to display inside of Ad Intel. This customization around key metrics is another way to provide proof-of-performance data for online campaigns.
How does it work?Under the settings tab, go into Metrics to see all the metrics configured.
Edit any of these sections to select the most relevant statistics for a client and their campaigns.
Adjust the overview metrics to focus on the most important results.
1 - Metrics is a separate menu now, based on the connected Ad account, the options will be available
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2 - This is an admin view. Edit the settings from here for that particular account
Metrics available on any page settings can be seen as below once in edit form.
Overview page edit settings will look like shown below.
3 - All conversion metrics are also listed here and can be edited to select certain metrics
4 - In ROI Calculation average sale is set to $5000 by default unless any admin changes that. Also, the ROI can be selected or deselected from the metrics settings, unlike before.
5 - Based on the selected metrics for the overview page, it will be seen below
When is it available?
This is now available to all Partners with clients with Ad Intel activated.