What is it?
Since adopting Google's latest APIs to power our Google Insights data, all customers will now have access to new and valuable Google Business Profile Insights.
The following metrics have been added wherever applicable in the platform:
Search Terms - available in Listing Builder and Executive Report
Search Total - available in Listing Builder, Executive Report, Multi-Location, and Multi-Location Executive Report
Customer Interaction [Bookings] - available in Listing Builder, Executive Report, Multi-Location, and Multi-Location Executive Report
Customer Interaction [Conversations] - available in Listing Builder, Executive Report, Multi-Location, and Multi-Location Executive Report
Customer Interaction [Food orders] - available in Listing Builder, Executive Report, Multi-Location, and Multi-Location Executive Report
These new metrics are defined by Google as:
Searches: The queries people used to find your client's business. The Searches metric is updated at the beginning of each month. Please note updates may take 5 days to show up.
Bookings: Number of completed bookings by customers.
Food orders: Food orders placed for pickup or delivery directly from your client's Google Business Profile with an Order with a Google Provider.
Conversations: Number of unique conversations through messages.
How will this look?
Please note that the revision of the following customer interactions card is still in progress and will be released within the upcoming 2 weeks.