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Semantic Engineering

AI & NLP in SEO: Google's tech understands landing page intent, queries, and keywords for better search results.

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Written by Support
Updated over 2 years ago

Semantic Engineering

This is an advanced technology driven by AI and NLP in SEO that Google uses to understand the intent of a landing page against the set of queries or keywords.

In other words, with the rising competition on the web, every day approx 300K websites are being live just from tier 1 countries as per statistics. This data is shocking as it shows how the world is shifting its gear towards digital transformation, thus the competition for SEO is rising and rising.

More and more websites are competing for high search volume keywords thus the competition is tougher than ever before.

With all these points in mind, it has become the need of the hour to rely on heavy duty advanced SEO, thus Semantic Engineering took its birth.

It’s a complex set of strategies and optimization factors in SEO that help to enhance the user intent and optimize for better customer journey mapping.

Trust Flow

With the above semantic world being in action; backlinks need to be acquired from more diversification.

With newer backlink methods the trust factor can be easily improved, and this will create a huge impact on the SEO and will make it more competitive.

Citation Flow

This is a conceptualized process that involves acquiring of referring domains via EEAT SEO algorithm. In other words, focusing on Backlinks is not enough in 2023 rather one should also focus on acquiring solid link juice for the campaign. These parameters can be managed in a complex manner with the help of citation flow.

Golden Ratio

This is basically the ultimate advanced Backlinks. Click here to know more about Golden Ratio.

In other words, it also indicates how much equilibrium you are maintaining between the trust flow and the citation flow.

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