How to Sell Virtual Tours
Benefits of Virtual Tours - Redefining Visualization
Remote Exploration - Explore locations from anywhere.
Detailed Immersion - Immerse in intricate details of spaces and include tags to engage your visitor.
Time & Cost Efficiency - Save time and resources with virtual visits.
Competitive Edge - Stay ahead by offering innovative visualizations and increase your conversions.
Search Engine Friendly – With Geo-Tagging and analytics, you can drive local traffic to your property while tracking Tour conversion results.
Photographers: We have over 1,000 photographers.
We cover all 50 States!
Features of Virtual Tours
The features of virtual tours can vary depending on the platform or service provider, but here are some common and valuable features:
360-Degree Virtual View of Property: Provide an immersive and panoramic view, allowing users to explore the property from all angles.
Tour Distribution: Upload tours to popular platforms such as Google, your website, and third-party listing sites for maximum visibility.
Geo-Tagging: Enhance local search engine optimization (SEO) by adding location-based keywords and information to the virtual tour.
Analytics Setup and Tracking: Gain insights into user behavior and engagement with analytics tools, helping you understand how visitors interact with the virtual tour.
Interactive Tags: Add tags to specific elements within the virtual tour, providing additional information, coupon offers, links, or multimedia to engage users.
Email Capture Forms: Collect contact info from tour visitors for marketing and booking.
Video Links: Embed video content within the virtual tour to educate visitors about specific features, services, or highlights.
Website Links: Drive traffic to your website or landing pages by incorporating clickable links within the virtual tour.
Branding: Maintain a consistent brand image by adding your logo and other branding elements to the virtual tour.
Background Music: Enhance the user experience by including background music that complements the ambiance of the property.
These features collectively contribute to creating an engaging and informative virtual tour that not only showcases the property but also serves as a powerful marketing tool.
Depending on the platform, additional features such as virtual staging, floor plans, and social media integration may also be available.
Technology – Why Our Quality is So Good
As a company specializing in video, photography, and 3D Virtual Tours, it's crucial that we leverage industry-leading software and cutting-edge camera equipment. This not only demonstrates our commitment to excellence but also ensures that we deliver the highest quality available in today's market. It's a strategic move that keeps our clients competitive and provides a distinct advantage for your sales team, who can confidently offer top-of-the-line technology to customers.
Types of Virtual Tours:
The gold Standard for 3D Virtual Tours in the World, Matterport is the leading spatial data company focused on digitizing and indexing the built world. Our all-in-one 3D data platform enables anyone to turn a space into an accurate and immersive digital twin that can be used to design, build, operate, promote, and understand any space.
Matterport Showcase goes far beyond your standard 360 tour. It's the most realistic, immersive way to experience a property online, enabling viewers to feel like they’re there.
Matterport is the “Brand Name” of the industry, making customers feel comfortable knowing we’re using Matterport.
Camera Gear for Matterport Virtual Tours:
Matterport Pro 2 – Only for shooting indoors (#1 in the USA)
Matterport Pro 3 – Can be used indoors and outdoors.
What is CloudPano and Why and Why We Use It:
CloudPano, a 360° virtual tour software, empowers you to craft immersive virtual tours effortlessly.
CloudPano stands out as the top-notch platform for publishing virtual tours. Its remarkable quality is matched by its user-friendliness, eliminating the need for coding.
Clients retain ownership of their website domain and can even engage in live video chats with their customers. Offering full interaction is an excellent way to impress both prospects and clients.
Another compelling reason for our preference for CloudPano is its cost-effective hosting compared to Matterport. This allows us to provide discounted hosting services or even offer it for free, serving as a persuasive incentive for clients who may be on the fence. It underscores the exceptional value they receive when opting for a CloudPano 360 Virtual Tour.
Camera Gear used for Cloud Pano
Live Tour Feature!
Allow yourself as a real estate agent or sales rep to do a live virtual tour. Your customer can handle the controls, or you can. Walk them through the property and help create a prospect into a qualified buyer. They can then come in and see it for themselves.
Matterport Vs. CloudPano
While Matterport and CloudPano share similar features, there are notable differences worth considering. You can refer to the provided comparison chart for a detailed overview.
One key distinction is that Matterport does not support contact forms directly on tours unless using a third-party app, while CloudPano includes this feature as a standard on all tours.
Additionally, Matterport offers a free dollhouse model, while CloudPano provides this as a feature in its paid version – particularly beneficial for real estate projects with multiple floors.
CloudPano introduces a unique live chat feature, allowing clients to engage in a virtual tour together with potential buyers. This interactive experience enables both parties to navigate the tour while appearing on-screen, similar to a Zoom call, but within the tour.
When selling tours, it's essential to note that Matterport Tours, due to camera and software technology, may take longer on-site as photographers need to reposition the camera every 10 feet. This elongated process is especially pronounced in larger spaces. In contrast, CloudPano utilizes wide pano shots, enabling the capture of a significant amount of square footage in a space more efficiently.
Unique Selling Points (USPs)
We pride ourselves on several unique selling points (USPs) that distinguish us from the competition. These include:
Top-Quality Software and Equipment: We invest in cutting-edge software and equipment, ensuring the highest quality results for our clients.
Lightning-Fast Turnaround: Our commitment to efficiency means you can expect final deliveries in just 3-7 business days for Virtual Tours, helping you meet your deadlines promptly.
Comprehensive Digital Marketing Services: Our objective extends beyond enhancing your visual appeal; we aim to optimize your online presence. Through Geo-Tagging in our virtual tours and optimizing your GMB Page, Website, and Social Platforms, we empower you to convert potential customers into loyal clients, elevating your digital marketing effectiveness.
Expanded Coverage: Leveraging our expansive team of over 1000 photographers, we extend our services to regional and national accounts. This approach streamlines processes for clients, offering the convenience of a single vendor, simplifying billing, and optimizing logistical aspects.
With these USPs, we're not just a one-off service provider; we're your strategic partner in achieving success and growth in your business endeavors.
Add-ons and Value-Added Offerings
We enhance our offerings with valuable add-on services designed to elevate your experience:
While most of our clients opt for our exceptional 3D Virtual Tours, we also offer 2D and 3D Floor Plans.
If the property boasts unique features like a pool or extensive land, we can add drone stills or drone video footage.
Portfolio Links for Visualizing Service Quality
We consistently update our portfolio to ensure we can tailor our showcase to suit the specific needs and industry of each prospect. This wealth of diverse work serves yet another valuable asset in your sales arsenal.
Matterport Tour Examples:
Art Gallery - https://my.matterport.com/show/?m=VtNEzNBzk4B
Office Space - https://my.matterport.com/show/?m=bwTgbZEPBg2
Restaurant - https://my.matterport.com/show/?m=F6NM1PKAaby
Auto – Kia - https://my.matterport.com/show/?m=a3QNNhN1shN
Dentist Office - https://app.cloudpano.com/tours/diVZHyDwy?sceneId=bm9es2f8HJ
Residential RE - https://my.matterport.com/show/?m=H3wnbpKG7Z5
CloudPano Tour Examples:
University - https://app.cloudpano.com/tours/O-9iP8PynskT
Fitness Center - https://app.cloudpano.com/tours/6s20JLGDtSL?sceneId=_1XKngjD2N
Virtual Tour’s By Industry
Real Estate:
Fitness/Gyms:
Schools/Universities/Childcare:
Retail:
Analyzing the Competitive Landscape
It’s crucial to emphasize the unique qualities that set us apart from the competition. When engaging with prospects, our goal is to convey the exceptional value we bring beyond being just a Virtual Tour Agency. There are several key factors that enable us to command a premium.
All of Our Virtual Tours Come with Extras: Our Virtual Tours are value-packed and go beyond the basics offered by competitors. Every tour comes loaded with essential extras, ensuring superior user experience and driving higher conversion rates for our clients.
State-of-the-Art Equipment and Software: We invest in top-quality equipment and cutting-edge software to ensure the highest standard of virtual tours.
Comprehensive Digital Marketing Support: Our services extend beyond tours. We provide digital marketing expertise and set up analytics for your tour, enhancing its reach and impact.
Diverse Service Offerings: In addition to virtual tours, we offer a range of supplementary services, including Hosting, 2D and 3D floor plans, and Drone photography and video services. This comprehensive suite of offerings provides a one-stop solution for our clients' needs.
National Network for Regional Coverage: Our extensive network allows us to serve clients with regional or national operations seamlessly. We understand the challenges of expanding marketing efforts across multiple locations. By partnering with us, clients can rapidly scale their marketing reach through a single vendor. This not only saves them valuable time but also streamlines their operations, ensuring they have a consistent and reliable partner for all their marketing needs.
Speed of Service: We take pride in our remarkable efficiency. We have built a reputation for delivering exceptional service with remarkable speed. From the moment we conduct the shoot to the final posting of virtual tours online, our streamlined process ensures swift turnaround times. Sometimes as quick as only 3 days, although we let our clients know turnaround time is 3-7 business days. Our dedicated team of editors is always prepared to tackle projects promptly and efficiently. When our clients require rapid results, they can trust us to deliver quality and speed, hand in hand.
Hosting: We understand that hosting costs can quickly add up, especially for real estate firms managing multiple or even hundreds of virtual tours. To alleviate this financial burden, we offer our clients cost-effective hosting plans. This not only saves them substantial costs but also provides a reliable and trustworthy network for hosting their online virtual tours. Our commitment to cost-effective solutions ensures that our clients can allocate their resources wisely and enjoy substantial savings, potentially amounting to hundreds or even thousands of dollars annually.
Trusted by Top Companies: Our track record speaks volumes. We've earned the trust of renowned brands such as Marriott, CBRE, ReMax, Penn State, and many other top companies. They choose to partner with us because they recognize the value we bring to the table. These companies understand that exceptional service comes at a fair price, and they're willing to invest in the best. When you work with us, you're in an esteemed company, and you can expect the same level of excellence that has made us the preferred choice of industry leaders.
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