*IMPORTANT: You'll want to insert the Rootabl code into EVERY landing page, checkout page, and thank you page associated with your campaign.
Tracking codes let you insert custom code (HTML/JavaScript) into specific sections of your page, commonly used for analytics tools like Google Tag Manager or social media ad tracking.
Add tracking code to a Kartra page
Open your page in the Page Builder
Click Settings in the left side menu
Click Tracking Codes
Enter your tracking code in the appropriate section:
Header: Inserts code into the <head>, wrapped in <script>. (JavaScript only. HTML is automatically stripped.)
Body: Places code in the <body>, wrapped in a <div>.
Footer: Inserts code in the <footer>, wrapped in a <div>.
This article is originally posted here: https://support.kartra.com/support/solutions/articles/153000215924-add-tracking-code-to-pages