• Do not photograph your item(s) in a place with poor lighting, or at night. Doing so will result in dark, grimy photos that are overly grainy.   
  • Do photograph your item(s) in natural light beside a window (if indoors), or in direct light (outdoors). This will help your images stay crystal clear! If you are ever able to invest in things like production lighting or reflectors, there are some low-budget items on Amazon.
  • Avoid placing your item(s) too close to the window so the light isn't blown out!
  • Avoid shooting with the window in the background as well, as this will cause your item to appear dark.  


  • Select a backdrop or area that will make your item pop! If your item is dark in colour,  try to find something white or bright to put it against (and vice versa). You can’t go wrong with white, black, or grey backgrounds. You can even get some cheap Bristol board from the dollar store for small items!  
  • Avoid cloth backgrounds unless there are absolutely no wrinkles.
  • Make sure the area around your item that is seen in the photograph is void of clutter, and looks clear and clean. 


  • Photographs are presented in a square thumbnail on Ruckify, so it is best to make sure that the important bits of your item can be seen in a square format. Make sure your item is center stage, and that you get shots of it at all angles. The more the better!


  • Sometimes it is also nice to include an image of your item in action if possible. You can always get a friend to do a little modeling for you, or even encourage past renters to send along any images they took with the item! Having a person with your item in the photograph can help potential renters gauge the size and picture themselves with the item.


  • There are some pretty decent editing apps out there that can help take your image to the next level! ColorStory is a personal favourite… and it’s free!  
  • Avoid using crazy filters on the pictures; keep it simple and bright!
  • Other editing tips: Bring up the brightness, exposure, and sharpness. If the image looks too yellow, try bringing down the temperature.

Happy photographing!

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