Available on selected Swift plans
Conversion Tracking is available on selected Swift subscription plans. If you'd like to add this feature to your account, please contact our Support team at support@runswiftapp.com.
Conversion Tracking lets you connect your advertising platforms, such as Meta (Facebook), Google, TikTok, and X, directly to your Swift booking page.
Once connected, Swift automatically sends booking and customer activity back to your advertising platform as conversion events. This helps you:
Measure the return on your advertising spend
Build retargeting audiences
Allow advertising platforms to optimize your campaigns over time
Track booking revenue generated from your ads
Supported platforms
Swift currently supports the following advertising platforms:
Meta (Facebook) Pixel
Google Analytics (GA4)
Google Ads
TikTok Pixel
X (Twitter) Pixel
You can connect any combination of these platforms. Each integration works independently, and no coding or developer assistance is required.
Accessing Conversion Tracking
To manage your integrations:
In your Swift Admin dashboard, go to Settings > Integrations.
Scroll down to the Conversion Tracking section.
From here, you can:
View your connected platforms
Connect a new platform
Update an existing tracking ID
Disconnect a platform
Connecting a platform
To connect a platform:
In your Swift Admin account, go to Settings > Integrations
Click Connect (or Configure if the platform has already been set up).
Paste in the required tracking ID.
Click Save.
Once connected, the platform card will display Connected.
If you'd like to disable tracking later, open the platform again and select Disconnect.
Finding your tracking ID
Each advertising platform requires a different identifier. Every connection window includes a Learn More link with instructions for locating the correct ID.
Platform | Required ID | Example |
Meta (Facebook) Pixel | Pixel ID |
|
Google Analytics (GA4) | Measurement ID |
|
Google Ads | Conversion ID |
|
TikTok Pixel | Pixel ID |
|
X (Twitter) Pixel | Pixel ID |
|
Swift validates the format of your tracking ID as you enter it.
If you receive a validation error, make sure you've entered the correct type of ID for that platform. One common mistake is entering a Google Analytics Measurement ID (which begins with G-) into the Google Ads integration, which expects a Conversion ID beginning with AW-.
What Swift tracks
After a platform has been connected, Swift automatically sends conversion events throughout your online booking experience.
Tracking is enabled for all supported booking types, including:
Rentals
Lessons
Camps
Classes
Memberships
Packages
The following customer actions are tracked automatically:
Viewing a service category
Viewing a specific service
Starting checkout
Reaching the payment or booking summary step
Completing a booking (purchase/conversion)
Completed booking events also include the booking value and currency, allowing your advertising platforms to report the revenue generated from your campaigns.
Google Tag Manager
Swift does not currently support adding a Google Tag Manager container or custom tracking scripts to your booking page.
Things to know
Conversion events are sent from your Swift web booking page.
Swift validates that your tracking ID is formatted correctly, but it cannot verify whether the ID is active within your advertising account.
If events aren't appearing immediately, first confirm that you've entered the correct tracking ID. Advertising platforms may also take some time before displaying newly received events.
Need more help?
For platform-specific setup instructions, click the relevant links below to open the official guide for the advertising platform you're connecting: