Pages over 1MB can take a long time to load. Slow loading times mean lower conversion rates and higher bounce rates, as users are more likely to go to a competitor rather than wait for your page to load.

Reduce file sizes on your page - in particular, compressing images will help reduce the overall size of the page. Learn more about this in our wiki and magazine.

Use Google Analytics data to find which pages receive the highest amount of sessions, and prioritize these pages. Slow loading times can cause a poor onsite experience, higher bounce rates, and lower conversion rates. Learn more in this article.