Find keywords that rank for more than one page

Berislav avatar
Written by Berislav
Updated over a week ago

Keyword cannibalization occurs when multiple pages rank for the same keyword, damaging the individual ranking of each page. This report helps you avoid keyword cannibalization by showing which keywords rank for multiple pages so that you can think about how to change the content to target different keywords.

  • cannibalization: Check which is your preferred page and - depending on the page's performance - either merge and redirect the pages accordingly or try to give all ranking pages a clear keyword focus

  • multiple ranking: Those keywords have multiple pages ranking, but are not cannibalizing each other at the moment. No immediate action needed, but keep an eye on them in case they turn into an actual cannibalization

  • brand ranking: It is normal for these brand keywords that multiple pages are ranking at the same time. No action needed from your side

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