Underperforming Keywords

Increase the CTR for these keywords to shine bright

Berislav avatar
Written by Berislav
Updated over a week ago

The Underperformer Report shows you keywords of the last 30 days in your project that have a lower click-through rate (CTR) than expected based on their ranking position. These keywords are at high-risk for a drop in rankings which could have a major impact on your search performance, so you should get to work on optimizing these keywords as soon as possible. Learn more in this article


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