The world of Instagram trends can feel like a noisy, fast-moving train. And as an author, you’re probably thinking, “Cool, but how does this help me sell books?”
Here’s the short version: trending audio = more reach. And when you use it well? It can get your book in front of new readers without you having to dance in your kitchen (unless you want to).
So what counts as “trending” audio?
Basically, it’s a sound that a bunch of people are using at once. Could be a moody instrumental, a sassy voiceover, or a line from a movie. The more people use it, the more Instagram pushes it out to the masses.
You’ll know something’s trending when it has that little arrow next to it on the audio page. And if it only has a few thousand uses? Even better. That means you’re early.
Where do I even find good ones?
Every week inside The Word Weavership, we send out a curated list of trending audios that still feel fresh and we pair them with ideas that actually make sense for authors. No guesswork, no hours wasted scrolling. Just a few solid options you can plug into your next post.
Tips for using them well:
Use audio that fits your genre, tone, or character vibe. If it feels off-brand, skip it.
Earlier is better. The more saturated a sound gets, the less impact it tends to have.
Always check your Reel insights. If certain sounds consistently perform better, that’s your cue to keep leaning in.