This is a Marketing Section — it does not exist in Shopify’s default emails. You control it live: change text, enable or disable per template, no re-export needed. See What are Marketing Sections? for an overview.
Encourage customers to reorder products they’ve already bought. The section shows items from their previous order with a reorder button.
Use case
Perfect for consumable products — coffee, skincare, supplements, pet food. Every shipping confirmation reminds the customer to restock.
What you can customize
Heading — e.g. "Need to reorder?"
Button text
Text above and below the button