It's free to install the app and try all the template designs, so you can customize and test as many designs as you like before making a decision.
Once you're happy with your design, your first template is just $29. This is a one-time fee, with no subscription or ongoing costs.
Any additional template (2nd, 3rd, etc) you purchase gets an automatic 50% discount applied.
You can log back into the app at any time, both before and after purchase, to update your templates as needed.