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How To Use Linkedin Sales Navigator For Lead Generation (2025 Update)

Written by Christian Porcher
Updated over 11 months ago

1. Find the Best Leads with Lead Filters

  • Use lead filters for individuals and account filters for companies.

  • Key filters:

    • Job Title (e.g., CTO)

    • Company headcount (e.g., 51–1,000 employees)

    • Industry (e.g., Healthcare)

    • Geography (include/exclude cities like New York)

    • Seniority level, Years in position, Buyer intent, Posted in last 30 days, Job change

2. Save Your Searches

  • After setting filters, click “Save Search.”

  • Benefits:

    • Avoid repeating search criteria.

    • Get notified by email when new leads match your criteria.

    • Track how many new leads were added since last visit.

3. Build and Manage Lead Lists

  • Click checkboxes to select leads (25 per page max).

  • Save selected leads to a custom list (e.g., “CTO Leads”).

  • Go to the Lead Lists tab to:

    • See recent activity

    • Check job changes or new posts

    • Identify shared experiences or groups

4. Find Reasons to Engage

  • In saved lists, check:

    • Job changes (past 90 days)

    • Recent posts (past 30 days)

    • Shared experiences (colleagues, schools, groups)

    • Follows your company

  • Use this context to craft personalized outreach messages.

5. Use Account Filters for Company Lists

  • Search for companies based on:

    • Revenue, headcount, hiring status

    • Tech stack, recent funding/leadership change

    • Department growth/shrinkage

  • Save selected companies to a Saved Account List (e.g., “US Healthcare”)

6. Turn Account Lists into Lead Searches

  • Import your saved account list into a new lead search.

  • Filter by titles like CTO within those companies.

  • Narrow down to the exact ICP you want.

7. Export Leads with Scalelist

  • Sign up at Scalelist.com and install the Chrome extension.

  • On Sales Navigator, click “Export Leads.”

  • Options:

    • With emails → toggle OFF “Skip email finding”

    • Without emails → toggle ON to export faster

  • Scalelist exports:

    • LinkedIn & Sales Navigator URLs

    • Full name, job title, company

    • Company size, location, domain

    • Verified work email + email validity

    • Phone number (optional – 50 credits each)

    • Cleaned data (no caps, no LLC, emojis, etc.)

8. Search and Add Phone Numbers

  • Click “Search for Phone” on the list or per lead.

  • Select from:

    • All leads, valid email leads, risky email leads

  • Phones cost 50 credits per number.

9. Download Your Cleaned CSV

  • Click “Export CSV.”

  • Choose:

    • All leads

    • Only leads with valid emails

  • Your spreadsheet includes:

    • LinkedIn URLs, names, company, titles, industry

    • Email status (valid/risky), phone numbers

    • Data cleaned for outreach

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