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Understanding Ad Types
Understanding Ad Types

Different kinds of ads, sponsorships, and opportunities for advertisers

Lauren Hurlock avatar
Written by Lauren Hurlock
Updated over a week ago

Sponsorship Ads:

Tier 1 Sponsorship

  • Considered the presenting sponsor

  • Logo above the fold on the intro page

  • Generally “Presented by” “Brought to you by”

  • Option to include on all voting pages in the ballot navigation in the bottom right corner

Tier 2 Sponsorship

  • Considered the supporting sponsor

  • Secondary sponsors, also above the fold but not as prominent

  • Does not have the option for being included on all voting pages


Category Ads

Category Display Ad

  • Appear next to the category being voted on

  • Share of Voice: when there are multiple ads in a category, the ad will change upon refresh

  • Rotate: when there are multiple ads in a category, the ads will automatically rotate through all of the options

  • Specs and requirements:

    • Desktop: 300x600

    • Mobile: 300x250

    • Link

Profile Cards

  • Appear for a nominee / finalist per category

  • Include business name, phone number, web and social links, a featured image, a logo and a description

  • If utilized during the nominations round, the profile card will enable the pre-populated choice for that advertiser

  • Specs:

    • Company bio

    • Logo image: 225px by 225px (logo image)

    • Featured Image: 600px by 500px

    • Links

Sponsor Write-ins

  • One-click nominations

  • Utilized during the nominations process, you can set pre-populated options in addition to write-in nominations

  • Unlike the ones you set, the sponsored version includes a logo, but does not include the additional information included in a profile card.


Group Ads

Group Sponsorship

  • Consists of a banner ad at the bottom of the group landing page on both desktop and mobile

  • Limited to two per group

  • Specs:

    • Desktop: 728x90

    • Mobile: 300x50

Illustrative screenshot of an interstitial ad for Monica's jewels

Group Interstitial

  • Up to four available

  • Appears every five categories while voters are navigating through the ballot

  • Ads can link directly to website or voting category

  • Specs:

    • Desktop: 970x250

    • Mobile: 300x600


Other Ads

  • Custom Voting Link

    • Under “other ads”, you can create a Custom Voting link for advertisers that links directly to the categories they want

    • Can be included as part of an ad deal or other sponsorship package

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