What is Scoreify?
Scoreify is a Meta backend diagnostics service for performance advertisers.
Instead of just looking at creatives and audiences, we analyse how Meta itself treats your assets in the background – across trust, enforcement, feedback and signals – and turn that into a clear action plan.
We’ve:
Analysed $48M+ in ad spend
Assessed 400+ advertisers
Built detection for 43+ backend restriction types and reputation issues
Our goal: explain why your account feels expensive, unstable or capped – and what to fix first.
Who is Scoreify for?
Scoreify is built for:
Ecommerce brands seriously investing in Meta Ads
Agencies managing multiple BMs and Ad Accounts
Media buyers who feel “the account changed” despite good creative
Typical symptoms we help with:
CPMs are 20–50% higher than they should be
Accounts get stuck in Learning Limited or hit invisible spend ceilings
Scaling breaks above certain budgets for no obvious reason
Historic bans, restrictions or feedback issues keep haunting performance
What does Scoreify actually do?
Our AssetIQ - Meta Health Assessment looks at 4 pillars using 40+ backend signals:
Asset trust & reputation (HiVA Tiers)
How trusted your BMs, ad accounts and Pages look to Meta internally (Bronze/Silver/Gold/Platinum). Low tiers show up as higher CPMs, Learning Limited and scaling friction.
Penalties, enforcement & risk patterns
Whether your assets behave like they’re under quiet enforcement – slow reviews, vague rejections, invisible spend caps – even when nothing is “banned”.
Customer experience & reputation (Feedback & CX)
How Meta’s 0–5 Feedback Score, complaints, refunds and support experience are affecting your auction priority and CPM.
Signals & delivery quality (data + structure)
Whether your pixel, Conversions API, Event Match Quality, AEM setup and campaign structure give Meta a strong enough signal to optimise efficiently.
Each pillar contains multiple restriction types (e.g. Low HiVA Tier, ACE Warning, Payment Restriction, Negative Feedback, DMCA/IP flags, Engagement Abuse, Budget Mismatch, various structural invalidations, and more). We map which ones are active in your account and how they combine to create your current performance ceiling.
What do I get?
Every engagement includes:
A written Meta Health Assessment report
A 4-pillar breakdown showing which backend issues matter most
A prioritised fix roadmap (what to fix first, next, later)
1-on-1 walkthrough call
No Meta login is required – we work from your asset IDs (BM, Ad Accounts, Pages, Domains/Pixels) and your performance context.