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AssetIQ - Meta Health Assessment: How it Works

Step-by-step overview of Scoreify’s Meta Health Assessment, what it checks, and what’s inside your AssetIQ assessment.

Written by Josh Richards
Updated over 5 months ago

What AssetIQ is

AssetIQ is Scoreify’s flagship Meta Health Assessment. It’s a structured diagnostic that uses 40+ backend signals to answer questions like:

  • “Why are CPMs so high?”

  • “Why does this account stop scaling at a certain point?”

  • “Are we under some kind of hidden restriction?”

The four pillars AssetIQ checks

AssetIQ maps your ecosystem (BMs, Ad Accounts, Pages, Domains) and analyses four pillars:

  1. Asset trust & reputation (HiVA tiers)

    • Trust tier for each core asset

    • Signals like Low HiVA Tier or historic trust degradation
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  2. Penalties, enforcement & risk

    • Flags such as ACE Warnings, DMCA/IP complaints, Engagement Abuse, structural Invalidations, and more
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  3. Customer experience & reputation (Feedback & CX)

    • Negative Feedback patterns, poor/unstable Facebook Feedback Score, reputation-driven disable events
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  4. Signals & delivery health (data + structure)

    • Payment and billing flags (e.g. Payment Restriction)

    • Pixel + CAPI quality, Event Match Quality, AEM, Budget Mismatch, delivery stability

The goal is not just to list restrictions, but to explain which combination of signals is holding you back.

The AssetIQ process (3 steps)

  1. Discovery

    • You speak with our diagnostic team about your current performance, historic issues, and goals.

    • We define which assets and markets to include.
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  2. Analysis

    • You provide asset IDs (BMs, Ad Accounts, Pages, Domains/Pixels if needed).

    • AssetIQ runs checks plus expert review across 40+ signals.

    • Within 3–7 days you receive:

      • Your Meta Health Assessment report

      • A prioritised fix roadmap

      • 1-on-1 walkthrough
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  3. Optimisation

    • You use the roadmap to fix backend issues internally or with your agency.

    • You can also engage Scoreify for done-for-you remediation, trust-tier recovery and ongoing monitoring.
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What’s inside your AssetIQ assessment

Assessment include:

  • Executive summary – high-level diagnosis of what’s really going on

  • Penalty & restriction map – key enforcement and risk signals with severity

  • HiVA trust map – likely trust tiers for core assets and upgrade path

  • Feedback & CX section – where user experience is hurting auction weight

  • Signals & delivery section – tracking, AEM and structural issues

  • CPM driver analysis – why your costs are what they are

  • Priority plan – 3–5 high-leverage changes to tackle first
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