What are HiVA trust tiers?
HiVA (High Value Asset) is Meta’s internal way of scoring how trusted and valuable each asset is:
Business Managers
Ad accounts
Pages
Sometimes domains/pixels
The scoring system uses a tiered approach: Bronze / Silver / Gold / Platinum.
How low vs high tiers feel inside an account
Low HiVA Tier tends to feel like:
Higher CPM than your other accounts or peers
Lots of Learning Limited, even when you technically meet conversion thresholds
Invisible scaling ceilings – things break above certain budgets
Stricter, slower reviews and random friction
Higher tiers tend to feel like:
Smoother scaling into higher budgets
More stable CPMs
Faster approvals
Better results from broad and Advantage+ structures
What usually degrades your tier
Patterns that push trust down:
Repeated policy violations and aggressive appeals
Misleading or over-promising creatives and funnels
High complaint/refund/chargeback rates
Recycling Pages, ad accounts or domains with bad history
Chaotic account structure (spammy fragmentation, “trick” tactics)
How Scoreify deals with HiVA tiers
Scoreify identifies the HiVA trust tier for your core assets (Business Managers, Ad Accounts and Pages) and shows you exactly how that tier lines up with what you’re seeing in performance.
In practical terms, we:
Determine your current HiVA tier for each key asset and show whether you’re sitting in a low, mid or high trust band.
Correlate trust with behaviour – approvals, rejections, CPM, Learning Limited, scaling walls, etc.
Build a trust map of your ecosystem so you can see which assets are clean, and which ones are poisoning the rest.
Recommend an upgrade path, including:
Which BMs / Ad Accounts / Pages to keep as core
Which legacy or high-risk assets to retire or quarantine
The behavioural, CX and structural changes most likely to move you into healthier HiVA tiers and cheaper CPM over time
You’re not guessing whether you’re “low tier” anymore – your report shows where you are now and what has to change to move up.