What the Feedback Score is
After a user buys from your ad, Meta may ask them about:
Product accuracy vs the ad
Shipping and delivery
Order accuracy
Support, refunds and returns
Their answers roll into a 0–5 Feedback Score linked to your Page / Business.
That score is one of the main ways Meta evaluates how “safe” and “reliable” it is to send more people to you.
How feedback affects ads
Meta uses your Feedback Score (and related signals) as both:
A quality signal in the auction, and
A risk signal for enforcement and limitations.
When feedback is weak, you can expect:
Higher CPM – your ads lose auction weight
Shrinking, unstable reach
More low-intent traffic
Fragile scaling and volatility, even when creative looks solid
When feedback is strong, you tend to see the opposite:
Easier auctions and lower effective CPM
More stable delivery
Better traffic quality and conversion rates over time
Can my Feedback Score be boosted?
Yes. Your Feedback Score is not fixed – it changes based on:
What you promise in ads
The experience customers actually get
How you handle support, refunds and returns
How and when customers are asked to share feedback
Scoreify can’t log into Meta and change the number directly, but we do help you boost your Feedback Score.