Why this matters for Scoreify
Scoreify focuses on backend health, but we assume you’re using modern account structure. Otherwise it’s hard to tell if problems come from trust or just outdated tactics.
What Andromeda did (high level)
Andromeda is Meta’s newer retrieval engine. In practice it means:
The system can evaluate far more ad candidates per impression
It relies more on content and user signals than your narrow interest targeting
Over-segmentation and micro-targeting now often hurt performance instead of helping
Structure principles we recommend
In most cases you’ll see better results (and clearer diagnostics) if you:
Use fewer campaigns, aligned to core objectives (Purchase, Lead, etc.)
Use fewer, broader ad sets (including Advantage+ where appropriate)
Avoid heavy interest stacking and hyper-sliced audiences
Focus on creative diversification (different angles, formats and hooks) rather than endless targeting tests
When your structure is modern and clean, it becomes easier to see:
Which CPM or delivery problems are truly backend issues
Which ones are just structural or creative problems you can fix in-account