Step 1 – Align leadership & media buying
Share the executive summary internally so everyone agrees on:
Which pillar is the main problem (trust, enforcement, feedback, signals)
How severe the issues are
What success would look like after fixes
Step 2 – Pick a small number of high-impact actions
From the action plan, choose:
1–2 asset/structure fixes (e.g. retire poisoned assets, clean BM/Page setup)
1–2 feedback/CX fixes (update promises, shipping comms, support flows)
1–2 signal fixes (EMQ, CAPI, AEM, budget/audience alignment)
Don’t try to fix everything at once – it makes results impossible to attribute.
Step 3 – Support backend changes with sane media buying
While you implement backend fixes:
Simplify campaign structures where possible
Push creative diversity instead of constant targeting and structure resets
Avoid daily thrashing that keeps sending Meta back to square one
This lets you see backend improvements show up in CPM and stability.
Step 4 – Review after a few full learning cycles
Backend health and reputation move on the scale of weeks, not hours.
Track CPM, delivery and conversion quality over several cycles
Compare to the “before” period described in your report
Re-open the report, update which items are done, and choose the next set of actions
If needed, you can schedule a follow-up with Scoreify to review data and adjust the roadmap.