How it works
Agency Ad Accounts aren't just "better" accounts — they're accounts with active, ongoing protection built in. Here's what that means in practice.
Layer 1: LegitScript Whitelisting
LegitScript is the healthcare industry's most recognised compliance certification for online advertising. Meta, Google, and other platforms use it as a trust signal for advertisers in regulated health categories.
What it does:
Unlocks ad formats and placements that are blocked for non-certified advertisers
Signals to Meta's review systems that your ads meet regulatory standards
Reduces friction in the approval process for health-related claims
How we handle it:
If your vertical requires LegitScript certification (telehealth, pharmacy, certain supplements), our accounts carry that certification. You don't need to apply or maintain it yourself — it's already in place.
Layer 2: Platinum HiVA Tier
HiVA (High Value Asset) is Meta's internal trust scoring system. Every Business Manager, ad account, and Page is assigned a tier: Bronze, Silver, Gold, or Platinum.
What Platinum means:
Lowest CPMs relative to other tiers
Fastest ad review times
Highest scaling headroom before hitting friction
Priority treatment in auction delivery
How we maintain it:
Platinum isn't permanent — it can degrade if an account accumulates policy violations, poor feedback scores, or structural issues. We actively manage account behaviour to protect tier status, including:
Monitoring for policy flags before they escalate
Managing feedback and CX signals
Avoiding structural patterns that trigger trust degradation
Layer 3: Continuous Policy Monitoring
Most ad accounts don't get "banned" overnight. They accumulate small issues — a rejected ad here, a policy warning there — until they cross a threshold and restrictions kick in.
What we monitor:
Policy violations and rejection patterns
Feedback score changes
Review queue behaviour (slowdowns, holds)
Enforcement signals (ACE warnings, invisible caps)
How we respond:
When we detect early warning signs, we act before they become restrictions. That might mean adjusting creative guidelines, flagging landing page issues, or restructuring campaigns to reduce risk.
You're not just getting access to an account — you're getting access to an account with someone watching the backend.