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Creating Posts for Your Screens

Learn how to create posts, including text, images, video, documents, and links, and use the AI Writing Assistant to get your message screen-ready in ScreenCloud Arc.

Every Collection lets you create posts directly for your screens. This is ideal for announcements, updates, and one-off messages, and all content is automatically designed and scaled to fit your screens, so there's no design work required on your part.


Creating a New Post

  1. Open the Collection you want to add content to.

  2. Go to the Posts tab.

  3. Click + New Post.

  4. Give your post a title, then write your content or add your files.

  5. Click Post to publish it to the Collection.

If you want to start again at any point, Clear post empties the editor so you can begin from scratch.

Saving posts: Unlike Collection settings, individual posts don't save automatically. Each post has its own Save and Cancel options while you're editing it.

You can also create a post from your phone. See Posting Content to Your Screens via Mobile for the steps.


Types of Content You Can Post

You can create several types of content, so you can pick whichever fits the message you're sharing. For a full list of accepted file formats and size limits, see Supported File Types for Posts in Collections.

Text Announcements

Write company news, updates, or general messages using the available text formatting options. This is the quickest way to get a message on screen.

Image Uploads

Upload posters, photos, or brand visuals to capture attention. You can add up to 4 images to a single post to create a rotating gallery or a structured layout, and images can sit alongside a PDF in the same post. See Supported File Types for Posts in Collections for accepted formats and size limits.

Video Content

Upload video files to show event highlights, training material, or leadership updates. A video is always posted on its own; see Supported File Types for Posts in Collections for accepted formats and size limits.

Document Sharing

Share reports or PDFs so your audience can access structured information without needing a physical copy. You can display a document as a QR code for viewers to scan, summarize its contents so the key points appear on screen, or do both in the same post.

Summarization limit: Summarizing a document only works for PDFs of up to 10 pages. Longer documents can still be posted and shown as a QR code, but cannot be summarized.

See Supported File Types for Posts in Collections for accepted formats and size limits.

Share a URL and a QR code is generated for it automatically. Viewers can scan the screen with their phone to open the linked website, form, or resource. You can also summarize the content of the linked page so your audience sees the key points on screen without needing to scan at all.

If the link you paste is a YouTube video, an Embed Video option appears alongside Display as QR Code. Choosing Embed Video is another way to get a YouTube video into your post on the Posts view, and it will always play in full when it appears on screen. For more control over embedding, use the YouTube app or the Embed app instead.

Combining file types: Images and a PDF can be added to the same post. A video is always posted on its own and cannot be combined with any other file.


Using the AI Writing Assistant

The AI Writing Assistant helps you turn a few rough details into a message that reads well on screen. It can write a post for you from scratch, or take something you've already written and sharpen it.

Start From a Ready-Made Message

Ready-made options cover the messages you're most likely to send:

  • Announcement

  • Praise a colleague

  • Birthday celebration

Give the Assistant the essentials, such as a name, an event, or a date, and it takes care of the wording.

Reshape What You've Written

For text you've written or pasted in from elsewhere, you can:

  • Adjust tone to suit your audience.

  • Translate your message into another language.

  • Summarize longer text down to the points worth showing on a screen.

You aren't limited to these options. Ask for whatever you need in your own words, whether that's shortening a paragraph, reworking a headline, adding a call to action, or rewording something that isn't quite landing.

Summarize Links and Documents

The Assistant also works with content you attach rather than write:

  • Links: summarize the page behind a URL, so the key points appear on screen alongside the QR code.

  • Documents: summarize an attached PDF of up to 10 pages.


Formatting Your Text

A formatting toolbar gives you eight ways to style your text:

  • Bold

  • Italic

  • Underline

  • Strikethrough

  • Numbered list

  • Bulleted list

  • Quote

  • Clear formatting

You can also add emojis to your text, and step back through your changes using undo and redo.


Automatic Formatting and Scaling

Whatever type of content you post, it's automatically designed and scaled to fit the screen it's playing on. You don't need to worry about sizing images, cropping video, or adjusting layouts. This is handled for you so every post looks professional.

Cropping Images

How your images fill the available space is set by the Theme applied to your Collection, using the Crop Images toggle. Switch it on to have images expand to fill the space, or off to keep them as they are. See Creating a Theme for Your Screens.


Identifying Posts You Have Created

Posts created manually within a Collection are known as Quick Posts. In your list of posts, each one displays the icon of the user who created it alongside the black and blue Quick Post icon. This makes it easy to see at a glance which content was created by someone in your team, rather than pulled in automatically from a connected Feed.

Posts created by a connected Feed also show identifying icons: the icon of the Feed's source, such as Microsoft Teams or Slack, and the icon or initials of the user who posted in the original source. This lets you identify who created the post without needing to open the source itself.


Managing Your Posts

Once a post is live, you can manage it from Posts > Posts in this collection.

Use the Source dropdown above the list to filter posts by where they came from, such as a specific connected Feed or manually created Quick Posts. Use the Latest/Oldest dropdown to control whether the newest or oldest posts are shown first.

For each post in the list, you can:

  • Hide or show a post to temporarily remove it from rotation without deleting it.

  • Edit the content at any time, including using the AI Writing Assistant to rewrite or summarize it.

  • Delete a post to remove it permanently.

  • Preview post to see exactly how it will look on a specific screen. Choose a screen from the dropdown to check it before or after it goes live.

  • Check its Analytics to see how many times it has played. See Checking How a Post Performed.

  • Assign a Topic to categorize it for easier searching. See Categorizing Posts with Topics.

  • Boost it to increase or decrease how often it's selected in rotation. See Boosting a Post's Play Frequency.

Warning: Deleted posts cannot be restored.


Checking How a Post Performed

Each post tracks how many times it has played, so you can see whether it's actually reaching your screens.

Click the play count next to a post in the posts list to open its Analytics.

Filtering by Time Range

Use the time range dropdown to view play counts for All Time, Last Week, or Last Month.

Filtering by Screen

Use the screens dropdown to view play counts across All Screens, or search for and select specific screens to narrow the results.

A post that has not played yet in the selected range shows zero plays and a message saying there is no data for that range.


Categorizing Posts with Topics

Every post can be tagged with a topic, making it easier to find and organize content across a Collection.

Untagged posts show as Unknown. Click a post's topic label to open the list of suggested topics, then search or select the one that fits.

The suggested topics are:

  • Company news & announcements

  • Customer & marketing

  • Engagement & culture

  • Events

  • External news

  • Health & safety

  • HR & benefits

  • IT & operations

  • Media only

  • Recognition & awards

  • Sales & performance

  • Training & development

AI categorization can make mistakes. Suggested topics are generated automatically, so review a post's topic before relying on it.


Boosting a Post's Play Frequency

By default, every post in a Collection has an equal chance of being shown as content rotates. Boosting lets you weight individual posts higher or lower than the rest.

Each post has five boost levels, from lowest to highest:

  • Play Least

  • Play Less

  • Play Normal

  • Play More

  • Play Most

Posts start at Play Normal. Raising a post's boost level increases how often it's selected relative to other posts in the same Collection, and lowering it has the opposite effect.

Boosting changes how often a post is chosen, not how long it stays on screen once selected. For display duration, see Automated Playback and Content Rotation.


Finding a Post You've Spotted on a Screen

If you walk past a screen and see a post that needs correcting, you don't have to work back through each Collection checking every post to find it.

While logged into your account in an internet browser on your phone, take a photo of the screen showing the post. The Collection the post came from is identified for you, so you can go straight to the right place and fix it.

You can also track a post down using Search. As well as matching the names of your Collections, Apps, and Feeds, and your post titles, Search looks inside the text of your posts. If you can remember any wording from the post itself, searching for a few of those words will find it.


How Long Do Posts Play For?

Your posts rotate automatically, and how long each one stays on screen depends on the type of content. For display durations and the limitations on scheduling and playback speed, see Automated Playback and Content Rotation.


Going Further with Feeds

Creating posts yourself is one way to get content on screen, but you don't have to create everything manually. Feeds automatically create posts from a connected source, such as a Slack channel or an RSS URL, so your screens update on their own without any extra effort from you.

To learn more about connecting a source and setting up automated content, see Connecting Feeds in Collections.

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