Content pillars are the backbone of your content strategy. They’re the key categories that shape every post you create in Scripe.

These pillars act as your guiding themes, keeping your content consistent, focused, and true to your brand. They’re like your cheat sheet for showing off your values, expertise, and personality in a way that connects with your audience.

Let’s break them down:

This is all about giving your audience a behind-the-scenes look at your company. Think team wins, internal processes, and the culture that drives your business forward. Share stories about collaboration, highlight the steps behind your success, and celebrate growth moments. It’s a chance to be real and relatable, creating transparency and connection with both your team and your audience.

Here’s where you show how your company makes waves in the wider world. This could be about partnerships, events, or milestones that reflect your role in the industry. Whether you’re sharing a big conference you participated in or an award you snagged, it’s all about showcasing leadership, innovation, and the bigger picture of what you contribute to your field.

This pillar is all about humanizing your brand. Share personal stories—career wins, lessons learned, or even challenges you’ve overcome. When you show the people behind the brand, it builds trust and connection with your audience. Authenticity goes a long way in inspiring others and making your content more relatable.

This is where you step into the role of teacher or guide. Share tips, how-to’s, industry trends, or thought leadership that helps your audience grow. Educational content is a win-win—it builds your credibility while offering real value to your followers. This is how you position yourself as a trusted expert in your space.

Together, these content pillars create a well-rounded strategy that keeps your audience engaged while staying true to your brand. Whether you’re pulling back the curtain, showcasing your impact, telling personal stories, or educating your audience, each piece adds something valuable to the big picture.

Remember, your content is how your brand speaks—make sure it’s saying something that resonates.