Scripe is a personal branding-first tool. Therefore, you cannot connect your LinkedIn company account to Scripe for now.
However, you can still use Scripe to make your content creation much more efficient and easy, following a strategy that ensures a well-maintained LinkedIn company account. Here’s how you can use Scripe best for company account purposes:
Onboarding:
Create a new personal brand that is not connected to any LinkedIn account (you can skip this step). Just name it after your company or the person who runs the company account.
When you come to the window of different role options, choose “C-Level / Team-Lead” and select that you don’t have any other business to talk about and that you are not willing to give insights into the personal life.
Select how often you want to post per week (1-2x is recommended).
On the screen with the content strategy questions, we recommend to make the following choices:
You would post anything, the main thing is reach and likes: Disagree
You usually have a strong opinion in discussions: Neutral
You like to discuss studies, papers, industry news: Agree
You prefer gaining a deep knowledge in one area over having a broad knowledge in many areas: Neutral
You are willing to give insights into your personal life: Disagree
You like to give insights into your everyday working life: Agree
On the screen where you list your 4 topics you know most about, choose the four topics that define your company best.
⇒ The result is a content strategy which focuses on educational and business internal content, which is the foundation for the content of a well-maintained LinkedIn company account.
Post Generation:
Click on “New Post” and choose the form of content input you prefer.
When choosing the type of your post, we recommend Educational to make your content more subjective and factual.
When the post is generated, we recommend to remain that your content remains factual. For example, change the first-person perspective to the second-person perspective or passive language.
Post Calendar:
When following the above described onboarding, Scripe will suggest a topic split in the content calendar that focuses on educational, business internal and business external. We recommend to follow that split also for the company page’s LinkedIn account. For example:
Educational: Informational updates from your sector, industry news or trends
Business Internal: Team updates, new frameworks you introduced or team off-sites
Business External: Product launches, event updates
Personal: Introduce team members or highlight the employee of the month