Setting clear content goals is essential for crafting effective LinkedIn posts that resonate with your audience and achieve your professional objectives.
How to Update Your Content Goals
Updating your content goals on Scripe is simple and helps ensure your posts remain aligned with your evolving professional objectives.
Follow these steps to update your goals:
Log In: Access your Scripe account.
Navigate to Profile: On the home page, find your profile on the right side of the screen.
Edit Content Goals: Click on the "edit" button next to the content goals section.
Select Goals: Choose the goals that best match your current needs and aspirations.
By regularly updating your content goals, Scripe can continuously refine the content it generates for you, ensuring it meets your specific requirements.
Understanding Content Goals
Scripe provides a range of content goals to choose from, each designed to help you achieve different aspects of your professional journey. Here’s what each goal means:
Generate Leads
Purpose: Create content that attracts potential clients or customers, driving lead generation and business opportunities.
Content Focus: Emphasize solutions your services or products offer, share case studies, and include compelling calls to action.
Find Talent
Purpose: Attract skilled professionals to join your team.
Content Focus: Highlight your company culture, share job openings, and showcase employee success stories.
Attract Investors
Purpose: Gain the interest of potential investors for your projects or business.
Content Focus: Share business performance, future growth plans, and investment opportunities.
Attract Future Employers
Purpose: Position yourself as a desirable candidate for future job opportunities.
Content Focus: Showcase your skills, achievements, and professional experiences.
Attract Partners
Purpose: Build partnerships with other businesses or professionals.
Content Focus: Highlight potential collaboration benefits, your expertise, and successful partnerships.
Improve Career Chances
Purpose: Enhance your professional profile to advance your career.
Content Focus: Share industry insights, continuous learning experiences, and professional achievements.
Improve Company Visibility
Purpose: Increase the visibility and awareness of your company.
Content Focus: Promote your company’s values, milestones, and thought leadership.
Grow an Audience
Purpose: Expand your network and reach on LinkedIn.
Content Focus: Share engaging content, participate in discussions, and connect with influencers.
Become a Thought Leader
Purpose: Establish yourself as an authority in your field.
Content Focus: Provide insightful commentary on industry trends, share original ideas, and participate in high-level discussions.
Become a Domain Expert
Purpose: Position yourself as an expert in a specific area.
Content Focus: Offer deep dives into niche topics, share research findings, and provide expert advice.
How to Update Your Content Strategy
Updating your content strategy on Scripe is straightforward and essential for creating targeted and effective LinkedIn posts. Follow these steps to update your strategy:
Log In: Access your Scripe account.
Navigate to Profile: On the home page, locate your profile on the right side of the screen.
Edit Content Strategy: Click the Edit button next to the content strategy section.
Allocate Percentages: Assign a percentage to each of the four strategies—Business Internal, Business External, Personal, and Educational. The total should add up to 100%.
Understanding Content Strategy Categories
Scripe provides four key content strategy categories, each serving a unique purpose in your LinkedIn content plan:
Business Internal
Purpose: Focus on your company's internal affairs, such as team achievements, company culture, and internal initiatives.
Content Focus: Share updates about employee success stories, internal projects, team-building activities, and company milestones.
Business External
Purpose: Highlight external business activities, such as client success stories, industry events, and collaborations.
Content Focus: Post about client testimonials, partnerships, industry trends, and company participation in external events.
Personal
Purpose: Build your personal brand by sharing your experiences, insights, and personal milestones.
Content Focus: Discuss your professional journey, personal achievements, lessons learned, and industry-related opinions.
Educational
Purpose: Provide value to your audience by sharing knowledge and expertise.
Content Focus: Offer insights, how-to guides, tutorials, and educational content relevant to your industry or field of expertise.