Overview
Scrunch connects with Google Analytics 4 (GA4) through a persistent OAuth integration that powers AI referral tracking throughout the platform.
This integration enables:
AI Referrals tab – View human traffic referred from AI platforms
Site Maps enrichment – See GA4 data alongside AI visibility metrics
Unified analytics – Combine AI citations, crawler activity, and referral traffic
What AI Referrals Measures
The AI Referrals tab shows how much human click-through traffic your website receives from AI platforms such as:
ChatGPT
Perplexity
Gemini
Grok
Other AI tools
This measures real users who:
Click a link inside an AI platform
Land on your website
Generate sessions tracked in GA4
This does not measure AI crawlers or bots. Crawler traffic is visible in the Agent Traffic tab and requires a separate integration.
Where to Find It
On your left side-bar, navigate to:
Audience Activity → AI Referrals
How to Connect Google Analytics
Navigate to:
Brand Settings → Integrations → Google Analytics
Connection Steps
Click Connect Google Analytics
Sign into Google
Grant Scrunch read access to your GA4 property
Select the GA4 property you want to connect
Only users with read access or higher on the GA4 property can authorize this connection.
If you do not see your property, you likely do not have sufficient permissions. Invite a teammate with access to complete the setup.
The connection only needs to be completed once per brand.
How It Works
Scrunch creates a persistent OAuth connection between your GA4 property and the Scrunch platform.
This server-side integration allows Scrunch to:
Read GA4 data for AI referral analysis
Display traffic metrics in the AI Referrals tab
Enrich Site Maps with referral performance data
Maintain an ongoing connection without repeated authorization
Once connected, Scrunch can access your GA4 data to power AI referral features across the platform.
What You'll See in AI Referrals
Once connected, the AI Referrals tab displays:
Key Metrics
AI Sessions – Sessions originating from AI platforms
AI Views – Total page views from those sessions
AI Purchase Revenue – Ecommerce revenue from AI sessions (if configured)
AI Conversion Rate – Conversion rate for AI sessions
Non-AI Conversion Rate – Overall site conversion rate for comparison
AI Sources Table
Breakdown by referring platform, including:
chatgpt.com
perplexity.ai
gemini.google.com
grok.x.ai
others
Metrics shown:
Sessions
Views
Transactions
Revenue
AI Landing Pages
Shows which URLs are receiving AI-driven traffic, including:
Session volume
Monthly change
Time Series Chart
Trend view of AI-originated sessions and views over time.
How This Connects to Site Maps
If you are using Site Maps:
The GA4 integration enriches URLs with AI referral performance data
You can see which pages:
Are cited by AI (Prompt monitoring data)
Receive human AI traffic (GA4 data)
Are being crawled by AI agents (Agent Traffic)
Without the GA4 connection, Site Maps cannot display referral traffic metrics.
Related Features
Agent Traffic → Shows AI crawler visits to your site
Monitoring (Prompts, Citations, Insights) → Shows how AI describes your brand
Site Maps → Combines AI visibility, crawler activity, and referral traffic
Together, these create a complete picture of:
How AI represents your brand
How AI crawls your site
How AI drives human traffic
Frequently Asked Questions
Don't see your GA4 property?
The dropdown only shows properties accessible to the Google account you used to authorize the connection. You must have read-level access or higher in GA4. Ask a teammate with proper permissions to authorize the connection.
Want to revoke access?
You can disconnect the integration at any time from Brand Settings → Integrations → Google Analytics. You can also revoke access from your Google account's permissions settings.
Does Scrunch store my GA4 data?
Yes. Scrunch reads and stores GA4 data server-side after authorization to power AI referral features and Site Maps enrichment.
How often does Scrunch sync with GA4?
Scrunch syncs GA4 data regularly to keep AI referral metrics up to date. Historical data is also available based on your GA4 retention settings.
To maximize visibility:
Ensure your GA4 property is configured to track conversions and label landing pages clearly. This will allow you to get deeper insights into which AI channels are driving meaningful results.