The Scrunch Looker Studio template provides an out-of-the-box dashboard with key Scrunch metrics already visualized. Follow the steps below to connect your data and start reporting.
1. Generate an API Key in Scrunch
Navigate to the Organization Settings tab in Scrunch.
Go to the API Keys tab.
Select Add API Key.
Choose Query scope (this is all that’s required for Looker Studio).
Select the brands you’d like this API key to access.
Save the key somewhere safe - you won’t be able to view it again.
Note: Only organization admins for Agency and Enterprise accounts can provision API keys and access the Looker Studio connector. If you don’t see the Settings option, contact your org admin.
Looker Studio connector for direct-brand accounts coming soon!
2. Set Up the Scrunch Looker Studio Connector
Open this link to install the connector:
Scrunch Looker Studio ConnectorWhen prompted, enter your API key.
Enter your brand ID (this can be found in your Scrunch app URL — the number after
/b/e.g.https://app.scrunchai.com/b/xxxx/dashboard)Save and create the data source.
For full connector documentation, visit this page
3. Copy the Scrunch Template
Open the Scrunch Looker Studio template: Template Link.
In the top-right corner, click the three dots and select Make a Copy.
When asked which data source to use in your copy, make sure to select the Scrunch connector you just set up.
4. Start Exploring
Your template is now live with your Scrunch data. From here you can:
Customize the charts and tables to your needs.
Blend in other data sources like GA4 for a unified view.
Add additional visualizations for deeper analysis.