The Scrunch Looker Studio template provides an out-of-the-box dashboard with key Scrunch metrics already visualized. Follow the steps below to connect your data and start reporting.
1. Generate an API Key in Scrunch
Navigate to the Organization Settings tab in Scrunch.
Go to the API Keys tab.
Select Add API Key.
Choose Query scope (this is all that’s required for Looker Studio).
Select the brands you’d like this API key to access.
Save the key somewhere safe - you won’t be able to view it again.
Note: Only organization admins for Agency and Enterprise accounts can provision API keys and access the Looker Studio connector. If you don’t see the Settings option, contact your org admin.
Looker Studio connector for direct-brand accounts coming soon!
2. Set Up the Scrunch Looker Studio Connector
Open this link to install the connector:
Scrunch Looker Studio ConnectorWhen prompted, enter your API key.
Enter your brand ID (this can be found in your Scrunch app URL — the number after
/b/e.g.https://app.scrunchai.com/org/.../b/xxxx/dashboard)Save and create the data source.
For full connector documentation, visit this page
3. Copy the Scrunch Template
Open the Scrunch Looker Studio template: Template Link.
In the top-right corner, click the three dots and select Make a Copy.
4. Select your data source
When asked which data source to use in your copy, make sure to select the Scrunch connector you just set up.
5. Start Exploring
Your template is now live with your Scrunch data. From here you can:
Customize the charts and tables to your needs.
Blend in other data sources like GA4 for a unified view.
Add additional visualizations for deeper analysis.
If you need to restart because you entered the API key incorrectly.
Looker Studio makes resetting a connector more confusing than it should be, so don’t worry if you get lost. Here’s the quickest way to fully reset your Scrunch connection and start fresh.
1. Go to this page: https://lookerstudio.google.com/navigation/reporting
2. Select Data Sources on the top navigation.
3. Find your Scrunch AI data source (could be named "AI Data Connector").
4. Click the three dots on the right side of the data source. Choose Remove.
5. On the left side, click the + Create button and find "Data source."
6. Scroll to Partner Connectors and find the AI Data Connector by Scrunch AI.
7. Click the three dots in the corner and select Revoke access. This clears any stored keys tied to the connector.
8. Now you are ready to start clean. Use this link to reinstall the connector:
https://lookerstudio.google.com/u/0/datasources/create?connectorId=AKfycbzRRK2rRqh1_ujHS313hitMb5PopzgNUS5m5ih6ohI
9. Enter your API key and brand ID again when prompted.
After that, you should be fully reset and able to reconnect without any leftover configuration from the previous attempt.