Overview
Scrunch’s Bot Traffic Analytics shows how LLM bots hit your site (e.g., ChatGPT, Perplexity, Gemini, Grok)—including volume over time, top pages, and recent requests. If your site is served by WordPress, you can use our plugin to send request logs straight to Scrunch over HTTPS, and no code is needed.
What You’ll See
Once your website is connected, the Bot Traffic dashboard will show:
Total Bot Traffic in the last period
Bot traffic over time
Traffic distribution between Retrieval, Indexer, and Training LLM Bots
Comparison between the current period and the last period (%)
Top bot agents and when they were last seen
Top content pages accessed by LLM bots
Recent bot requests
A date filter to see data from the last 24 hours, last 7 days, or last 30 days
Scrunch AI's Bot Traffic Analytics feature allows customers to granularly track which AI platforms are consuming their content (and for what purpose) to enable a better understanding of how their content:
will be surfaced in AI platforms like ChatGPT
drives AI responses to relevant questions
and ultimately, how it influences AI to describe and recommend their brand,
products and services, and click through to their site(s).
Adding Your Website
Open the Scrunch app
Go to the Sites menu
You’ll see the list of your websites connected to Bot Traffic Analytics
Click + Connect Site
Select WordPress as the platform
You’ll see an instructions page with your Webhook URL, Site ID, and API Key
Your page will look like this one:
ℹ️ Each site has its own endpoint and key. Don’t reuse them across different sites or integrations.
Installing Scrunch Bot Traffic Analytics plugin
Download the plugin ZIP: scrunch-bot-traffic-analytics.zip
In WordPress: Plugins → Add New → Upload Plugin
Upload the ZIP and Activate.
Go to Plugins → Scrunch Bot Traffic Analytics → Settings
You should see the configuration screen like this:
Update settings with your values:
Enable sending (opt-in) — Click on this checkbox to start streaming HTTP requests
Endpoint URL — your Scrunch URL
X-Api-Key — your API Key
Sample rate (0.0–1.0) — Sets 1 to send all requests
Exclude paths (regex) — Default skips static assets
ℹ️ All API Keys are encrypted and decrypted
Testing your integration
After saving the settings, the Health Check section will show up. You can test your integration by clicking on Sent Test Event.
This test event should be visible on your Bot Traffic Analytics page.
Troubleshooting and Tips
Don’t see any traffic?
Ensure the plugin is activated and the
Enabled sending (opt-in)field is checkedEnsure the API Key is correct
Wait up to 5 minutes—Scrunch may take a short time to detect your configuration
If it's still not working, check the error logs from WordPress and contact our support
Tips for better results:
Repeat the process if you manage multiple sites