Overview
The Agent Experience Platform (AXP) in Scrunch allows you to optimize how LLM agents—such as ChatGPT, Perplexity, Gemini, and others—access and interpret your website’s content. By connecting your site through Akamai EdgeWorkers, AXP enables real-time content delivery and rule-based optimization specifically designed for AI crawlers and conversational models.
If your website is hosted or proxied by Akamai, EdgeWorkers is the ideal way to deploy and manage AXP directly at the edge, ensuring faster performance, versioned rule control, and automatic synchronization between Scrunch and your Akamai property.
Before you begin
Before starting the setup, make sure you have:
Your website is already hosted and running on Akamai
Permission to create and manage Properties and EdgeWorkers inside Akamai
A Scrunch account with access to the AXP section
Step 1 — Open the AXP section in Scrunch
In your Scrunch dashboard, go to AXP → Sites
Click Connect Site
Enter your domain and click Next
Select Akamai as your platform
Pick the best region based on your website/audience
You will see a page like this with variables that will be used later:
Step 2 — Creating the Edge Worker
Now, let's install the Edge Worker
Go to Akamai Control
Go to EdgeWorkers and click on "Create EdgeWorker ID"
Fill the form. The Resource tier can be Basic or Dynamic (if you have)
4. After saving, access the Edge Worker and click on Create version
5. Download and upload our EdgeWorker: scrunch_akamai_edge_worker.tgz
6. Finally, click on the three dots on the new version and activate it in Staging (optional but recommended) and Production
Example:
Wait for activations. As soon as they are ready, go to the next step.
Step 3 — Add your Edge Worker to your Property
Still on Akamai Control Center, go to Properties and access your website
Edit a new version of your Property Rules
Add a new Behavior (button +Behavior) and search for "EdgeWorkers"
Select your EdgeWorker on the Identifier
Add the new environment variables to the Property Variables:
SITE_IDandREGION. Use the values available on Scrunch Console
Finally, launch the new version and wait until the changes are fully deployed
Step 4 — Confirm AXP is ready!
After the new version of your website is deployed, you can click on "Confirm AXP is ready!"
If everything goes well, the AXP will move from "Pending" to "Active" 🎉
Now your AXP integration is complete. You can start creating rules and delivering optimized content for LLM bots.
Troubleshooting and Tips
EdgeWorker is deployed but not running?
Verify that the assigned Property version includes the EdgeWorker behavior and that it’s active in your production rule tree.
Avoid piling up many Edge Workers
Akamai allows multiple EdgeWorkers on the same property, but only one runs per behavior. If several match the same request, they run in order and may overwrite each other’s changes. If possible, keep just one EdgeWorker for Scrunch AXP to prevent conflicts.
Ensure AXP is working as soon as you see it active
Create a simple new rule or optimized content and deploy it whenever AXP becomes active to ensure everything is working as expected.
Tips for better results:
Use a dedicated API client for Scrunch AXP to avoid permission conflicts
If you manage multiple domains, repeat the process for each property