AI is becoming the primary way customers discover brands. Instead of browsing a set of blue links, people ask ChatGPT for an answer and rely on whatever sources the model selects. Scrunch gives brands visibility into that shift, and the Optimizer helps you understand how your content would influence AI answers before you ship it.
The Optimizer lives in the Insights tab and functions as a controlled metadata playground. It shows how ChatGPT would treat your page if it appeared in the model’s underlying search results.
What the Optimizer Does
The Optimizer lets you test whether a given page on your site is a good match for a specific prompt. It simulates a new response from ChatGPT by inserting your URL into the initial list of candidate sources. This mirrors the way ChatGPT builds answers when it pulls from Bing’s index.
Scrunch then compares the simulated answer to the original one. You can instantly see whether your page influenced the output.
How to Use It
Choose a monitored prompt in the Optimizer view.
Add one of your URLs or a competitor URL to that prompt.
Scrunch re-runs the response as if your page were included in the model’s source list.
Review the comparison to see whether ChatGPT now uses your content.
How to Interpret Results
If the response changes:
This is a strong signal that the content aligns well with the intent of the prompt. If this page ranks high enough on Bing for that topic, ChatGPT is more likely to cite it. You can use this to validate content direction, metadata updates, or topic coverage.
If the response does not change:
This suggests the page does not map closely to the question. ChatGPT did not use it even when the page was artificially made available. It is often a sign that a different page or new content is needed for that topic.
Why This Matters
AI driven discovery depends on how well your content fits the question the user is asking. The Optimizer makes that visible. It lets you test alignment before publishing, understand gaps, and prioritize the pages most likely to influence AI answers.
This feature is currently available for ChatGPT, and future releases will expand Optimizer capabilities across additional AI models.
If you need help interpreting results or building an optimization plan, reach out and we can walk through your setup together.