Scrunch supports tracking and analyzing prompts in any language. This includes all languages used across the AI platforms we monitor: ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and Meta AI. Scrunch records the exact response, sources, and citations for any prompt written in any language.
Does Scrunch support multilingual prompts?
Yes. Scrunch accepts prompts in any language. The Responses API and the Scrunch UI store prompt text exactly as written and collect data directly from the AI platforms you select.
From the Brand Context documentation, Scrunch supports all major AI platforms, and each prompt is collected on each selected platform variant.
Scrunch also supports country level geolocation through personas, which allows you to pair language and geography when needed.
How AI models behave with multilingual prompts
1. AI does not restrict itself to sources in the same language
As confirmed by Scrunch’s CTO in your internal Slack thread, models do not strictly filter citations by language. A French prompt can still return English citations if the model sees those as the most relevant or highest trust.
However, language still influences the outcome.
2. AI is more likely to cite content in the same language as the prompt
Models tend to prefer sources written in the same language as the prompt when they are available. This matches how retrieval layers work. Region and geolocation also play a role. A French query from a France located session is more likely to surface French citations than a French query asked from a US session.
This behavior aligns with Scrunch’s data collection documentation, which explains that geolocation and platform behavior affect results.
3. Models retrieve cross language sources when needed
If the best content is available in English, German, Spanish, or another language, the model can retrieve and summarize those sources into the user’s prompt language. This makes source language availability an important factor in multilingual SEO and multilingual AI visibility.
How Scrunch captures multilingual responses
Scrunch collects AI responses in real time using browser based automation and digital twin methods, which replicate what a clean, logged out user would see.
Because the platform records:
• The full response text
• The citations
• The domain and URL
• Presence, sentiment, and position
• Country and persona context
Scrunch gives you an accurate view of how different languages and regions influence what the AI retrieves.
Best practices for multilingual AI visibility
1. Create prompts in every language you care about
AI does not translate your English prompts into Spanish, German, French, or Japanese. To track visibility for a market, you must write prompts in that language. This ensures you see the sources local consumers are most likely to encounter.
2. Pair language with geolocation
Set personas to the correct country for the prompts you are tracking. This ensures Scrunch retrieves answers with realistic region signals that match actual consumer experience. Country level geo is supported today.
3. Check citations for language gaps
Use the Citations tab to see which URLs are influencing multilingual prompts. Scrunch shows:
• Domain and URL
• Platform specific citation patterns
• Influence Score
• Consistency
This helps you identify when English content is surfacing for Spanish prompts, or when a local competitor dominates in the local language.
4. Strengthen multilingual pages for AI retrieval
AI relies on clear, plain text content. For multilingual pages:
• Ensure the page loads without JavaScript
• Include straightforward text, not only images or widgets
• Provide metadata in the target language
• Offer structured headings and hierarchy
• Add an AI readable summary of who you are on every page
These guidelines come from Scrunch’s AI Optimization Checklist and the Top 5 AI Content Optimization Problems.
5. Localize third party sources, not just your own site
AI leans heavily on trusted third party sites, review sites, and category authorities. Scrunch’s Citations tab shows you which third party domains influence each language and region.
If English sites dominate your Spanish or French queries, that usually means you need coverage on local publishers to get meaningful presence.
Do you need separate pages for each language?
Yes. AI does not treat automatic translation widgets as separate content. It retrieves the plain text HTML served on load. If your site uses client side translation or JavaScript only language switching, AI crawlers will not see the translated version.
This is also consistent with Scrunch’s guidance that AI cannot execute JavaScript and only sees pre-rendered HTML.
Summary
Here is the short version.
Scrunch supports prompts in any language.
AI tends to prefer sources in the same language as the prompt but will use cross language sources when relevant.
Region, not just language, influences citation patterns.
To monitor multilingual visibility, create local language prompts with correct geolocations.
Make sure your multilingual content is server rendered and clear for AI retrieval.
Use the Citations tab to identify which local and global URLs influence AI answers in each language.