Once you install OTTO SEO, our AI will optimize your website elements to meet Google’s core ranking factors. Our innovative AI tool will make content optimizations that improve your website’s semantic SEO through meta tag optimization, NLP entity inclusion, content creation, and more. On-page optimization has never been this easy, fast, or efficient.

Installing OTTO and creating a new project

When you create the project, we will give you 500 AI Generation quotas for free, which are used to AI Generate the fixes for the following issues, in the following order:

The OTTO Autopilot feature enables you to automate site analysis, allowing you to identify new issues and improvement opportunities at regular intervals. You can schedule this analysis to run every few days, with a minimum of 7 days between each run.

To activate Autopilot, go to the OTTO Project Details page, navigate to the Autopilot/Settings section, and enable the feature. Once activated, you'll be able to select your preferred schedule and allocate screen quotas for the analysis

After each Autopilot analysis, any changes you make to your site will automatically reflect on OTTO. For example, if you delete or add a page on WordPress, the Autopilot will detect these changes, removing the deleted page and displaying the newly added page on OTTO. This makes it easier for you to keep your site content up-to-date and ensure everything runs smoothly without manual oversight.

Keep in mind:

Customize OTTO's AI to generate content that aligns perfectly with your brand's voice and specific project requirements. With our new AI Writing Settings, you can provide instructions at both the project and issue level, ensuring the AI-generated content meets your standards.

You can now add specific AI instructions that will be applied across your entire OTTO Project. This allows you to set a general tone, style, or include specific keywords that you want the AI to use in its generations.

How to Add or Edit Project-Level AI Instructions:

To delete the instructions, clear the text from the "AI Writing Instructions" field and click Update Settings.

For more granular control, you can now add specific instructions to individual OTTO issues. This will add to the project-level native instructions, allowing you to tailor the AI's output for a specific fix.

How to Add or Edit Issue-Level AI Instructions:

This setting allows you to enable or disable OTTO without uninstalling the script. When you disengage, OTTO:

To toggle OTTO's status, click the Engage/Disengage button in the settings panel.

The OTTO Diagnostics Tool is a verification system designed to ensure your OTTO implementation is running correctly. This tool performs a crawl check, using JavaScript rendering, on both script installations and deployed modifications to confirm that everything works as intended and that your deployments are discoverable to other crawlers.

Key Features:

Title tags are crucial for SEO as they impact search engine rankings, click-through rates, and user experience. Well-crafted title tags can attract more clicks, improve relevance, and help avoid duplicate content. They can also aid in branding and local SEO, driving more targeted traffic to your site.

OTTO will flag pages if the title tag is not present or if the title doesn’t meet the length requirements (between 30 and 60 characters) and optimize them by adding specific keywords and changing the length, based on the information found in the page and the Knowledge Graph.

Check this loom to learn how to confirm if the fix was deployed

Well-crafted meta descriptions with targeted keywords can improve click-through rates, signaling to search engines that the page is valuable and relevant, which can ultimately enhance the page's ranking in search results.

OTTO will find the pages on the site with a missing Meta Description and inject one. Check this loom to see how it works.

OTTO will flag the meta description of a page if it is missing, empty, or if it doesn’t meet the length requirements (between 50 and 160 characters).

Missing image alt text can significantly harm SEO, as it impairs search engines' ability to understand and index the content of images. Alt text provides a textual description of an image, which is crucial for search engines to associate relevant keywords with visual content. Without alt text, images cannot contribute to keyword relevance, which can lower a webpage's ranking in search results.

OTTO will identify images missing Alt Text and, instead of describing what is in the image, will inject NLP and target keywords to optimize them for search engines. With

this loom, you will see how it works.

Broken and redirect links can significantly impact SEO by disrupting the user experience and search engine indexing. Broken links lead to dead ends, frustrating users, and causing search engines to diminish the site's ranking priority. On the other hand, improperly implemented redirects can waste crawl budgets and slow down page load speeds, both of which are detrimental to maintaining optimal SEO performance.

OTTO will scan your website to detect both broken and redirect links. For redirect links, OTTO flags them and suggests replacing them with direct links to their final destinations. This approach preserves crawl budget, maximizes PageRank allocation, and enhances user experience by eliminating unnecessary redirects. For broken links, OTTO identifies such issues and offers multiple solutions: replacing with valid URLs, removing irrelevant links, or using AI-generated suggestions tailored to your content. Once approved by the user, OTTO updates the site’s HTML automatically to reflect the fixes, ensuring seamless functionality and SEO optimization. Here is an example about how to check if the fix was deployed using Google Search Console.

Historically, meta keywords have provided search engines with a concise summary of the key topics covered on a webpage. Although no longer a direct ranking factor, our experiments have still shown value in adding meta keyword for increased organic visibility. By strategically selecting and incorporating relevant keywords, website owners can signal to search engines the primary focus of their content, potentially improving visibility for specific search queries. Meta keywords also help in organizing and categorizing content more effectively, making it easier for search engines to index and retrieve relevant information, ultimately enhancing the website's discoverability and search ranking.

To optimize this process, OTTO will insert missing keywords for users, ensuring comprehensive coverage of relevant terms. This automated enhancement by OTTO helps maintain thorough keyword inclusion, and can potentially boost the effectiveness of SEO efforts.

Headings are crucial for SEO as they structure the content, making it easier for search engines to understand and index the information on a webpage. This not only enhances the user experience by improving readability, but it also allows search engines to prioritize and rank the content effectively based on the relevance and importance of the headings. Proper use of keywords in headings can further boost a page's visibility and searchability.

OTTO will assist in generating and injecting headings where they are missing and optimizing existing ones. With this loom, you will see it in action.

OTTO will flag the page headers if the H1, H2, H3, and H4 tags are missing or empty, or if they don’t meet the length requirements (between 20 and 60 characters). Missing H1, H2, H3, and H4 will be injected in a display:none and they will not be visible in the page UI, while the fixes to the headings flagged for not meeting the length requirements will be visible in the page.

When multiple URLs have similar or identical content, search engines might get confused about which version to index and rank. The canonical link tag directs search engines to the main version of the content, ensuring that link equity and search ranking signals are consolidated to this preferred URL. This not only enhances the page's ranking potential but also improves the overall coherence and authority of the website in search engine results, check this loom to see how the fixes are deployed

Open Graph is crucial for SEO as it significantly enhances the way content is presented and shared on social media platforms. By using Open Graph tags, webmasters can control how their pages are displayed when linked on social networks, ensuring that the title, description, and image are accurately and attractively represented. This improved presentation can lead to higher click-through rates, increased engagement, and more traffic to the site. Additionally, optimized Open Graph tags can help ensure that content is indexed more effectively by search engines, indirectly boosting search rankings by improving social signals and user experience.

OTTO will flag the Open Graph tags when they are missing or they don’t meet the length requirements (description is > 65 characters) and it will optimize and inject them. You can check if they were injected from the Google Console.

Solving Twitter card issues is crucial for SEO as it ensures that titles, site names, card types, and descriptions are accurately displayed when content is shared on X (formerly Twitter). Properly configured Twitter cards enhance the visual appeal and clarity of shared links, driving more engagement and traffic to the website.

By addressing these issues, you ensure that your content is presented professionally and attractively on social media, contributing to improved SEO performance. OTTO will deploy these fixes, ensuring your Twitter cards are always optimized for the best possible presentation and impact. You can use the Google Console to confirm if the fixes were deployed correctly.

OTTO will flag a page if:

Using the GSC (Google Search Console) Connection, OTTO will identify the keywords for which the page is ranking but are not present in the page's content, and then strategically incorporate them in a display:none. These keywords will not be visible in the page for end users, but they will be visible to Googlebot.

It's important to understand that adding new keywords to OTTO does not immediately influence GSC rankings. GSC reflects keywords that Google has organically detected based on its algorithms. These keywords are derived from pages that Google determines are relevant and are already ranking in search results. When you add keywords in OTTO, they may eventually appear in GSC if the page begins to rank for those terms. This process depends on Google's indexing and evaluation of the content's quality and relevance.

Keywords incorporated into OTTO can positively impact GSC rankings when:

Checking for internal linking opportunities is important in SEO because it improves navigation and user experience, distributes page authority to boost rankings, enhances crawlability for better indexing, increases user engagement by guiding visitors to related content, and highlights key pages to help them rank better in search results.

OTTO is using Site Audit crawled pages and finding similarities between them, so it suggests adding links between similar pages. Check the following loom to see how it works.

Semantic analysis interprets the meaning behind keywords, allowing search engines to deliver more relevant results based on user intent rather than just matching keywords. Knowledge Graph Optimization further enriches this process by connecting related entities and information, creating a structured representation of knowledge that search engines use to provide direct answers and detailed information snippets. Together, these techniques improve visibility, relevance, and user engagement, leading to higher rankings and better user experiences.

OTTO allows users to deploy NLP terms and NLP schema to the sites, helping search engines understand the substance of the page, content, and keywords the page is trying to rank for and systematically deploying the markups to any page on the site. Users can check the results from the Google Console.

Knowledge-Based Trust assesses the credibility of information by cross-referencing it with verified data sources, promoting trustworthy content in search results. Factual Enhancement involves enriching content with accurate and up-to-date information, which improves its authority and user value. By prioritizing trustworthy and factually accurate content, search engines can provide better results to users, thereby increasing a website’s credibility, user trust, and overall search ranking.

OTTO is allowing users to deploy FAQs. Users can plug in target keywords and put in questions and answers and get those answers with the relevant NLP and deploy the schemas to the website immediately.

Topical maps are essential for SEO because they organize content around central themes, enhancing the structure and relevance for both users and search engines. By mapping related keywords and concepts, they ensure comprehensive coverage of a topic, improve keyword targeting, and facilitate effective internal linking. This holistic approach aligns with search engines' semantic understanding, boosting content visibility and authority, while also enhancing user experience by providing valuable and interconnected information.

Using OTTO, you can effortlessly create new Topical Maps. Simply choose a target keyword, and OTTO will automatically construct a detailed topical map to enhance your knowledge base on the chosen subject. Once the topical map is generated, you can go and create articles with the help of AI.

This tool not only saves you time but also ensures a thorough exploration of your topic, helping you discover new connections and insights.

The category schema involves creating a well-structured categorization system that improves the precision and relevance of search results by aligning search engine capabilities with content organization. This helps deliver a better search experience by ensuring that users receive results that are accurate and contextually appropriate.

Indexing is crucial for SEO as it ensures that a website is discovered, interpreted, and ranked by search engines, making it visible in relevant search queries and increasing potential visitor traffic. It allows search engines to understand and evaluate the site's content, improving its relevance and ranking in search results, which enhances user experience by delivering accurate information quickly. Regular indexing ensures updates are promptly recognized, maintaining up-to-date search results and credibility.

OTTO identifies pages with no impressions from Google Search Console (GSC). After clicking the "Deploy" button, OTTO will index these pages and add them to the footer of the homepage. Please note that results won't be immediate, as they depend on Google's indexing times. Check the following video for more information.

OTTO instant indexing crawler runs 24/7 to make your site indexed. Our program uses sophisticated algorithms to check and submit urls for indexation.

You can use sitemap-based indexing and URL-based indexing strategically depending on the size of your website and specific needs:

URL-based indexing:

You can use Google Search Console to verify the indexed pages:

Local citation tools allow you to push Business Data to 1000s of sites through 5 major Data aggregators.

If the business is not listed, make sure you have connected the right Google Business Profile and the business is listed on that profile.

Posts on Google Business Profile are updates that businesses can share directly on their Google profile. These posts appear in the "Posts" section of the business profile on Google Search and Google Maps. They serve as a tool to communicate news, offers, events, and important updates to potential and current customers. Posts can include text, images, and links to web pages, allowing businesses to keep their customers informed and engaged.
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OTTO empowers businesses to efficiently manage their online presence by enabling the creation and scheduling of high-quality bulk posts with AI-generated images and content across multiple Google Business Profiles (GBPs). This allows businesses to focus more on their core operations while driving conversions.
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​Automated Posting:
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Automated Posting allows users to Automated the process of Publishing GBP Posts.To enable, click on the Settings icon beside 'Automated Posting' and toggle to Enable
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You will find various Settings,
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1. Post Frequency - It allows you to set your custom frequency or you can rely on Otto to analysis your business and set the frequency on its own
​2. Start Date - It allows users to pick a Start Date for Automated Posting
​3. Image Source -
- AI Generate all Images > Images will be AI-generated based on the Business-Knowledge graph
- Media Library > GBP Photos will be used as a Image source
- Select from Media Library or Let AI create images > It will first use Image Library as source, if not available it will AI generate the Image
​4. AI writing tips - Users can give instructions to AI model to generate AI content
​5. Approval process-
- Post Automatically > No approval requires, content will be automatically published
- Ask before approval > Content will be generated but it will go to 'My tasks' section where users can Approve, Reject, Re-generate or Modify the content and then publish
- Ask before approval if it contains AI images > It will ask for the approval if it contains AI generated Image
​6. Publish reviews as Post- It will be use Positive reviews as a GBP Posts content. Content will be slightly modified so it can be used as a GBP Post. Users can also add a 'keyword' so if that Keyword is detected, it will only use those reviews
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Replying to questions on a Google Business Profile is crucial as it enhances customer engagement, builds trust, and improves the overall customer experience. When businesses promptly and accurately respond to inquiries, it demonstrates attentiveness and a commitment to customer service, which can positively influence potential customers' perceptions.
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Additionally, responses provide valuable information that can help other users with similar questions, potentially reducing the number of repetitive queries. Engaging actively in the Q&A section can also improve a business’s local SEO, making it more visible and attractive to prospective clients searching for relevant services or products in their geographic area.
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OTTO assists businesses in tracking and generating questions, as well as responding to them, by using AI-generated inquiries and answers.
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​Automated Posting for Q&A:
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1. Post Frequency - It allows you to set your custom frequency or you can rely on Otto to analysis your business and set the frequency on its own
​2. Start Date - It allows users to pick a Start Date for Automated Posting
​3. AI writing tips - Users can give instructions to AI model to generate AI content
​4. Approval process-
- Post Automatically > No approval is required, content will be automatically published
- Ask before approval > Content will be generated but it will go to 'My tasks' section where users can Approve, Reject, Re-generate, or Modify the content and then publish
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Responding to reviews shows that you value your customers' feedback and are committed to customer service. It also helps build a good reputation and positively influences how potential customers perceive your business.

Although Google does not impose a specific timeframe for responding to reviews, it is advisable to do so within the first 1 to 2 days to demonstrate active profile management. OTTO enables businesses to automate review responses using AI-generated replies or static templates, tailored to a predefined tone of voice, length, and language. This ensures consistent communication while freeing up time for businesses to focus on their goals and drive conversions.

My Tasks:
​My Tasks is the section where Automated GBP Posts/Q&As or Review replies will appear if user has selected 'Approve before Posting' in Automated Posting

Users can review the content or re-generate or edit it and then they can Approve to get it published
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The Standalone Cloud Stacks feature helps you build high-authority backlinks at scale — powered by AI-generated content and published across multiple trusted cloud platforms. It’s fast, simple, and designed to boost your target page's visibility and rankings.

Cloud Stacks are AI-generated articles that include backlinks pointing to your chosen URL. These articles are published on a set of 14 reputable cloud-hosted sites to help you build domain authority and improve indexation.

You can access Standalone Cloud Stacks directly from your main dashboard in the Authority Building section.

While Search Atlas provides the Indexing tool, the actual indexation is performed by a third-party platform. Search Atlas does not control whether a page gets indexed — we facilitate the submission process, but indexing decisions are made externally by the search engine or indexing partner.

Press release distribution is vital for SEO because it generates quality backlinks from reputable media outlets, enhancing search engine rankings. It boosts brand visibility and direct website traffic, while keyword-optimized press releases improve rankings for targeted terms. Additionally, press releases contribute fresh content for search engine indexing and provide social signals through sharing, which can indirectly benefit SEO. Check this video for more information.

The Search Atlas Indexer gives you the power to submit your URLs directly for search engine indexing — instantly and at scale. Whether it's a blog post, landing page, or content update, the Indexer helps you get discovered faster.

You’ll find the Indexer in the Authority Building section of the main menu. From there, click on Indexer.

On the Indexer page, you can paste one or more URLs to submit them for indexing.

Below the Index URLs button, you'll see a table that displays all previously submitted URLs, grouped by submission batches.

For each batch submitted, you can click View to see the individual URLs included. You’ll be able to check which ones have been indexed and which haven't.

There's also an Get Report button that lets you download the results and keep a record of the indexation statuses.

While Search Atlas provides the Indexer tool to submit and track URLs, the actual indexation is performed by a third-party platform. Search Atlas does not control whether a page gets indexed — we facilitate the submission process, but indexing decisions are made externally by the search engine or indexing partner.

Make sure your URLs are live and publicly accessible before submitting. Use the Indexer right after publishing new content or making SEO updates. If a page changes, you can re-submit it to trigger a fresh crawl.

WILDFIRE (Websites Inter-Linking Directly Fostering Influence, Reputation and Engagement) is our advanced link-building system that helps you acquire high-authority backlinks through a 2:1 exchange network, add two outlinks to your site so you can add a backlink to others. By leveraging topical relevance and domain power metrics, WILDFIRE ensures each link contributes meaningfully to your site's search engine rankings.

How WILDFIRE Works:

Weekly Link Distribution:

Approval System:

Once you Approve an Outlink/Backlink the full URL of where it was deployed so you can go to the page and check it in the DevTools Elements tab, and you will find the link added in the footer of the page. The link will not be visible in the page for customers, only in the HTML elements.

Here's an example of how it looks:

How do I opt out of WILDFIRE?

If you don't want to receive backlinks from other projects from the community you can opt out of WILDFIRE, go to your OTTO settings -> Experimental Hub and toggle off WILDFIRE

This plugin version introduces the ability to install OTTO SEO on websites. The page modifications made by OTTO are cached and integrated into the plugin, ensuring that all changes are applied consistently.

As long as the Search Atlas WP plugin is installed, OTTO's changes occur on the server side rather than the client side.

Previously, installing OTTO required adding the OTTO script to the Snippets plugin on WordPress. However, this step is no longer necessary.

For websites where OTTO has already been installed, the old OTTO script should be disabled. Follow these steps to remove it:

A screencast displaying the steps to disable the old OTTO script is available below:

Installing or updating the SearchAtlas WordPress plugin is simple. Follow these steps:

A screencast showing the steps to install the SearchAtlas plugin is available below:

To copy the OTTO script generated during your website's installation in SearchAtlas, follow these steps:

A screencast demonstrating the steps to copy the OTTO pixel script is available below:

To install the OTTO script, follow these steps:

Once the plugin is successfully installed, you can verify the installation status in the SearchAtlas dashboard. The status will be displayed automatically, confirming whether the OTTO script is active.

Some platforms do not allow full access to the site’s <head> section, which prevents traditional installation of scripts. This includes GoHighLevel (GHL), ClickFunnels, Systeme.io, and Leadpages, among others.

For these platforms, you can follow a validated workaround that ensures the OTTO Pixel is loaded site-wide and passes the diagnostic checks in the OTTO dashboard.

This method uses a Global Section or shared layout element to simulate head-level script placement.

You can apply the same logic on:

The goal is always the same:

✅ Ensure the script runs on all pages — even when <head> injection isn’t available.