Audience Segments allow you to group specific Audience Profiles based on many different conditions to help you organize and understand how your Audience consumes your content inside of Searchie.
What You Will Need
Searchie Audience Members
Step 1 - Creating an Audience Segment
Click into the Audience icon through the Navigation Bar on the left. Then click on the Funnel icon to open up your options to Filter Audience.
Step 2 - Selecting Audience Segment conditions
Audience Segments have six conditions to choose from (at the time of this article's creation) to organize your Audience. They include: Personal details, Billing details, Billing status, Hubs, Hub Activity and (Audience) Tags.
Personal details - Allows you to segment your Audience by their name, email or the date they joined your Audience, either through invite or the Native Registration feature.
Billing details - Allows you to segment your Audience by the products and plans they have purchased through the Searchie Payments.
Billing status - Allows you to segment your Audience by their billing status if they've purchased access to a Hub with Searchie Payments.
Hubs - Segment your Audience by the Hub(s) they have access to.
Hub Activity - Segment your Audience based on Content Consumption.
Audience Tags - Segment your Audience by the Audience Tags that have been applied to their Audience profile.
Step 3 - Selecting operators
After selecting the condition to segment your Audience, you then select the operator for that specific condition before filling out the next field.
Step 4 - Building out your Segment
There is no limit on the amount of conditions which you can select. Keep in mind, that you need at least ONE condition for the Segment to function.
After you have figured out the conditions to group your audience, you can preview the Segment to confirm it's working properly by selecting Apply Filters.
If you are satisfied with the conditions you created and have confirmed that your Audience is properly filtered, hit the 💾Save button and give your Segment a name!
If you need to adjust the conditions for the segment after realizing the previewed users are not the desired ones, make those changes and then hit Save Segment when you're done.
You're essentially building out a logic statement 🤓. This statement, combined with the other statements in the same filter group AND/OR the statements in other filter groups will determine if an audience member belongs in this specific Segment.
Step 5 - Completing your Audience Segment
After you have saved your Segment, you can further group your audience by adding another filter to it. You can do this by navigating to that Segment through the Load Segment button and adding additional filters.
You may add new filters to the current filter group, and swap between the AND/OR conditions to make it so either every condition must be true (AND) or only one condition must be true (OR) for an audience member to appear in the segment.
If you need to create more complex segments, create a new Filter group entirely by clicking ➕Add New Group button below the initial Filter group.
Conditional logic is tricky stuff. This article speaks about "If-Then Statements" and how they are used in marketing automations. In your Searchie Audience, we only care about the "If" part of these statement, as the "Then" is always that the Audience member appears in the Segment.
Don't forget to hit 💾Save!
What You Can Do Now